Labels & Products

More than a Label: A Memory

In the closet in my spare bedroom, hang homemade dresses my mom sewed for my only daughter when she was a little girl.  Today my daughter is almost fifteen.  It may not be important to her now, but someday she will want her daughter to wear those dresses.  Someday she will tell her daughter stories of her Nana who use to sew her pretty clothes. Perhaps those dresses will be worn by several generations to come after her. Stitched in the back of each dress is a personalized clothing label.

Semi-Custom Tag
Semi-Custom Tag


Adding a custom clothing label to your work is about more than just taking credit for your work; it is about adding sentimentality to your creations and planting memories that will not be forgotten.  Someday when my mother is no longer with us and my granddaughter is wearing one of the beautiful dresses she made, I will be able to show her the clothing tag my mother stitched into the back of the dress when she made it.

I will be able to tell her the story behind the dress after showing her the clothing label.  She will link the custom label with the story and her grandmother, and then one day down the road she will be able to tell the story to her own daughter after showing her the clothing label.  It will become a family tradition, a link to the past.

My favorite is a dress my mother made for my daughter for Easter Sunday, with puff sleeves and a full skirt.  The colors are bright pastels: pinks, purples, yellows, and blues. And the apron that is worn on top of the dress is decorated with rabbits and eggs all brilliantly colored.  It was made with a certain frilly three year old in mind. Lace and ruffles were a must.  She loved that dress, and one day perhaps her daughter will as well.

When you add a customized clothing label to your work, you are truly adding your signature to something that could otherwise become devalued because over time people forget the origins.  We all have pictures of relatives in a box somewhere that we have no idea who they are because no one bothered to take the time to write their names on the back.  How sad their names are forgotten, but more than that their stories are forgotten!


Tracy Joy Custom Clothing Label
Tracy Joy Custom Clothing Label

Whether your personal creation is for a family member or a gift for a friend, by adding a custom garment tag you are helping preserve a piece of history. Doesn’t the time, effort, and thought you put into your creation deserve to be remembered?

Clothing labels and tags can also be the perfect addition to the corner of a homemade quilt for the same purpose. When I graduated college, my mother made me a beautiful 1,001 Nights quilt in varying shades of purple. On the back corner of the quilt, my mother added a personalized woven label.

Someday one of my grandchildren may be shivering with cold on a winter’s night and pull out a quilt from the cedar chest in my bedroom.  Maybe a granddaughter whose favorite color is purple will fall in love with its colors and design, and I will pass it down to her as long as she promises to repeat the story of its origins when she passes it along to the next child.

My mother will have made the storytelling process much easier because she added a custom woven label.  She wanted to ensure that her gift of affection was not forgotten, and a custom woven label is an excellent method of preserving family history. The quilt can be used as a means of telling the story about the first generation in our family attending and graduating from college.

Personalized clothing labels and tags also allow you to leave a signature on your work.  Use custom labels to make a statement about who you are as a person.  Thirty Seven West’s wide variety of clothing labels and tags will make it easier for you to find a design that will work best for you.  Let us help you customize your creation in a way that will ensure future generations will not forget your impact on your family and friends.


Perhaps you are known by your family and friends as the bookworm or a pirate wanna be.  Thirty Seven West has a label for you. Our variety of available designs will ensure you find exactly what you are looking for, or simply contact us and our talented staff of artists will halp you create original artwork for your custom woven label.

The shape, size, and colors you select can inspire many questions from future generations about who you were and what you were like.  There is no way any one person can live forever, but with the help of personalized clothing labels from Thirty Seven West, your memory and contributions can live for many generations to come. 

Don’t be the relative no one remembers or that didn’t leave behind something from the past.  If you are going to create clothing or quilts for you family and friends, why not add a personalized label or tag to ensure your authorship is not forgotten? It can be as simple as adding a custom label to the back corner of the quilt you made for your daughter’s wedding.

When people grow older, they are typically drawn to their roots.  Give your descendants something to find, some piece of you left behind to give insight into who you are, a piece of the past to be remembered and cherished.

Thirty-Seven West can help you create the perfect label for the purpose you intend.  No longer will handmade clothing items, quilts, or other items be passed down from generation to generation only to be discarded because everyone has forgotten their origins.  Customized clothing labels will help keep the memories intact for all of those who come after, creating a rich heritage for future generations.

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