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Featured: CapeKids – eco-friendly clothing for children at Cape Cod

Lorri Devlin - the founder and owner of CapeKids

Lorrie Devlin, the founder and owner of CapeKids LLC, has managed to create an eco-friendly clothing company that reflects Cape Cod in whimsical themes designed by local artists exclusively for CapeKids. Capekids works with local artists, embroiderers and screeners to produce CapeKids clothing. The company promotes education and safety for kids at risk.
We are very proud to supply our custom woven labels to company that makes the difference!
Let us introduce you to Lorrie Devlin and learn more about this wonderful company.

Thirty Seven West : “A lot of businesses we see today were born out of a need that hasn’t being met by the current market, thus innovative entrepreneurship. What prompted you to contact local artists, embroiderers and screeners to collaboratively produce a unique line of clothing catering to kids on Cape Cod”?

Lorri Devlin: “With big retail chains blanketing much of America, it’s nearly impossible to discover a product that’s original and unique to a given area. CapeKids clothing is a fresh alternative to generic products. Producing the work locally is a natural extension of this “home grown” philosophy.
I looked to my own passions-a love of nature and a desire to connect kids to the natural world as inspiration to develop my brand. I grew up outdoors, playing in the fields, woods, and by the ocean. I want more kids to have that experience, wearing comfortable, fun CapeKids clothes”.

T-shirts for kids
Eco-friendly t-shirts by CapeKids

Thirty Seven West: “Tell us how much fun as well as how much work it has been to reflect the lifestyle of Cape Cod with whimsical themes”.

Lorri Devlin : “I love being immersed in the creative process of building    CapeKids. Following a passion makes hard work feel more like fun. But it         does require discipline and follow through. I live in one of the most beautiful places on earth-that’s a tremendous inspiration to my designs. It’s fun to think about what makes Cape Cod special for me, and to reflect that in my clothing. I love the classic look and feel of vintage seersucker and madras very Cape Cod”.

Children's Clothing at CapeKids

Thirty Seven West: “Being a nurse interested in the well being of children as your inspiration, what prompted you to focus on education and safety for kids at risk? Is your definition of kids at risk being primarily poverty? Or does that include certain risks in hospitals”?
Lorri Devlin: “Education empowers kids to achieve more, and expect more of themselves. Children at risk include kids who can’t read, kids who never play outside, kids who don’t have responsible role models. CapeKids donates clothing to shelters and hospitals. We donate to programs that promote literacy. As we grow, our philanthropy will include scholarships for kids who need help to obtain secondary education”.

Thirty Seven West: “Has your vision changed any from the beginning? If so, how”?
Lorri Devlin: “My vision has remained singular since the beginning- CapeKids is a socially responsible brand of eco-friendly, soft, nature- inspired clothing that lets kids be kids- and connects them to the wonders of the natural world”.

Children's Hats by CapeKids

Thirty Seven West : “What were some of the hardest things you faced when starting out with your business”?
Lorri Devlin: “ Finding a balance between CapeKids and other responsibilities is an ongoing challenge. I’m blessed to have a loving family that believes in me. My husband Steve, our great sons/stepsons, and my sister Mary all support the CapeKids vision”.

Thirty Seven West : “Do you have a story that you love to tell about your company? (e.g. maybe particular customer, that made your day, or something unforgettable about your business)”.
Lorri Devlin: “ I remember the first person ever to purchase a CapeKids item. She was visiting the U.S. from England, and purchased a sweet ruffle dress for her niece back home. Just like that, CapeKids was international”!

Embroidered Baby Clothes by CapeKids

Thirty Seven West: “How did you come up with the idea of eco-friendly clothing line? How important has it been to stick to this idea?”
Lorri Devlin: “I grew up in the 1970’s with a dad who installed enormous solar panels in the back yard to heat our water. We grew our own vegetables and never drove when we could walk. From the time I was a child, I was taught to tread softly on the earth. I honor my dad, and my planet, by keeping this value alive in my business”.

Thirty Seven West: “How do you balance your two jobs – school nurse and the owner of the CapeKids? Does working with children give you new ideas for future projects for your company?”
Lorri Devlin:It’s tricky sometimes. When I come home from school, it’s right to work on CapeKids. Fortunately I love both my jobs and as I mentioned, passion does not feel like work. Kids are a great source of inspiration for me! I will be featuring children’s art on a new line soon-watch for updates on my blog: www.CapeKidsTidalPool.com. And because you’re never too old to be a CapeKid, we’ve begun carrying grown up sizes, too”.

Polo Shirts by CapeKids

Thirty Seven West: “Do you offer your customers personalization for the clothing for their children”?
Lorri Devlin: “We provide custom embroidery upon request”.
Thirty Seven West: “Not only you are busy with raising awareness and sales, but you are also making a difference by being actively involved in helping children in need. How can we let people know about the organizations you are supporting and ask them for their help”?
Lorri Devlin: “I encourage everyone to give back in their own way. I taught an after school nature program recently -many of the children had never seen a milkweed plant, or a hawk before. Sharing your knowledge is priceless, and doesn’t cost a cent. I support the American Red Cross by donating to help provide blankets to victims of disaster. As we say at CapeKids, even a little fish can make a big splash”.

Thirty Seven West: “Where do you see your business in 10 years from now”?
Lorri Devlin: “Thriving. I envision a school of CapeKids stores in other seaside locales, each featuring unique themes from the area’s natural habitat”.

Cape Cod, MA CapeKids' Logo Sticker

Thirty Seven West: “How did you find out about Thirty Seven West/Labels America”?

Lorri Devlin: “I did a Google search, and of all the sites, I found Thirty Seven West/Labels America to be the most attractive and easy to navigate”.

Thirty Seven West: “Why did you decide to do business with us”?

Lorri Devlin: “No one else compared with your quality, courtesy, and value”.

Thirty Seven West: “Can you describe your experience with Thirty Seven West”?

Lorri Devlin: “A great experience!  I had a lot of questions since I had never ordered clothing labels before. The staff took time to help educate me, and was always friendly and responsive”.

Thirty Seven West: “Were we patient? Please explain in your words”.

Lorri Devlin: “I decided to change some aspects of my design, and the staff at Thirty Seven West/Labels America worked with me until it was exactly what I wanted”.

Thirty Seven West: “Were we enthusiastic?  Please explain”.

Lorri Devlin: “It’s refreshing to do business with people who genuinely care about customer satisfaction and courtesy.  My service representative could not have been more helpful or polite”!

Thirty Seven West: “Did we listen carefully? Please explain”.

Lorri Devlin: “I felt comfortable sharing my information with the staff.  They understood what I needed and were quick to respond”.

Thirty Seven West: “Were we friendly? Please explain”.

Lorri Devlin: “Yes- it was a pleasant experience, not at all impersonal.  I felt valued”.

Thirty Seven West: “Were we responsive?  Please explain”.

Lorri Devlin: “I got fast service and a wonderful product”.

Thirty Seven West: “Would you recommend us to others?  And why”?

Lorri Devlin:  “I already have. It’s hard to find kind, professional people selling a quality product at a good price.  I’ll be back”!

For more information about Cape Kids and their products, please visit their website:


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(1) Comment

  1. planet clothing says:

    Really good idea you are totally inspire on the nature and it is great we got to take care of that part of the world.

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