Trade shows present a great opportunity for businesses to come face to face with their target customers. Putting up a company booth on a local trade show allows you to directly communicate with existing and potential customers, learn about their expectations from the business, and obtain their valuable feedback on the products.
Trade shows are also great if you wish to create brand awareness. The presence of your business representatives at a local affair makes people know about your business, what it does, how it works, and the values it possesses. Believe it or not, all this is monumental for securing loyal clientele. So, basically what you’re looking at is a subtle form of business promotion – something that makes people remember the name of your business.
And this post will tell you how to achieve that with custom ribbons! Let’s begin.
The Backdrop
The backdrop for your booth should be fun and attractive. It should appeal to anyone who passes by the vendor exhibit, luring them to stop and see what you have to offer. Printed custom ribbons are a great way to add a pop of color to the otherwise dull backdrops and there are so many ways to do that! You can vertically attach ribbons to the backdrop. Pair custom logo ribbons with balloons and other décor to add a unique flair to your backdrops. You can even use these creative backdrops as a photo booth to attract visitors.
The Name Tags
Obviously, you’ll have each of your representatives wearing a name tag. Why not make them more interesting? Attaching customized ribbons to the name tags of your representatives at the trade show will definitely spice up the look of the traditional name tags – making them more catchy and attractive. It doesn’t necessarily have to be personalized logo ribbons, you can even choose plain text to be printed on or simple multi-colored ribbons for this purpose. The idea is to grab people’s attention!
The Gifts/Giveaways
A lot of businesses keep lucky draws and contests to bring the crowds to their booths. Others give free giveaways to the visitors who sign up for their newsletters or shop items worth a certain dollar amount. If you’re doing that too, get some printed custom ribbons to set your subtle marketing plan into motion. Use these ribbons to add a thoughtful touch to the gifts and giveaways. They will look great, they will make the visitors feel great, and they will make them remember your business too!
The Tables
While you’re at it, don’t forget the tables. Yes, the tops may be too crowded to think of ways to give the tables a visual uplift but you can always improvise with ribbons. Simply stick the customized ribbons alongside the table’s visible edges and let them work their magic. In addition to making your tables look more appealing to the visitors, these ribbons will feed their sub-conscience with your brand presence. They will create recognition without the need for you to spend a fortune on it.
How do you suggest businesses can make use of custom printed ribbons? Let us know about it!
