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It’s Not Easy Being Green

Green…..the color of money.  Right?  Perhaps, if you’re in the U.S. but not necessarily.  Green is often associated with nature, health, healing, freshness, and newness.  Green has a calming and relaxing effect, the thinking being that it reminds us of nature.  On the flip side, there’s the Green-Eyed Monster, being green with envy, green around the edges (naivete), and on another side there’s Kermit the Frog and the Teenage Mutant Ninja Turtles — now that’s easy being green!
But for our purposes, what are some of the attributes associated with the color green?  There’s vitality, reliability, dependability, balance, calm, practicality, compassion, nurturing, adaptability, health and healing.
What are some companies who use green in their logos?  The list can be quite extensive, but to name a few:  Whole Foods, Starbucks, Spotify, BP, Animal Planet, Holiday Inn, Heineken, Land Rover, Subway, Tropicana, Mountain Dew, John Deere, the USDA Organic logo, Greenpeace, Tulane University, Android, Jaguar, Green Lantern, Nvidia, and Green Giant.  Notice the food-related ones?  Quite a few, eh?  But wait…..there’s more…..Doublemint, Tic Tac, Sprite, 7UP, Carlsberg,…….
So, if you’re in the food, health or alternative healing industry, you may want to consider the color green as part of your branding.
What are your thoughts?
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