The other day while looking at ribbon, I came across a bright yellow ribbon and felt a sudden gush of happiness. It provoked memories of the beach in the summer with the sun brightly shining and the salty ocean breeze. Tie a Yellow Ribbon Round the Ole Oak Tree seemed a most appropriate title for today’s blog since we’re discussing the color yellow and ribbons. In our culture, that song has become a symbol of hope, especially hope of someone returning home again. No matter how you slice it, yellow is a bright color even with its various shades. It grabs one’s attention.
Vincent Van Gogh said: “How wonderful yellow is. It stands for the sun.” He certainly knew how to utilize the color yellow in his art.
Most often, yellow is associated with happiness, optimism, warmth, energy, is uplifting, and illuminating. It reminds us of the warmth of the sun and of happy times. The color yellow helps with creating new ideas and clear thinking.
In color psychology, it has been found that like red, yellow also increases our appetite and additionally stimulates our taste buds. Hmmmm….I wonder which fast food restaurants use yellow in their logo or even a combination of yellow AND red (a double whammy, eh?).
In logos though, yellow is generally used sparingly because it can be overwhelming and hard on the eyes. Some companies who do use this color are: McDonald’s, Burger King, Subway, Denny’s, DHL, Best Buy, Hertz, DHL, and Pennzoil, to name a few. Also notice that school buses and many taxi cabs are yellow, as well as caution lights. Yellow is an attention grabber and lets us know to use caution in certain situations.
What do you think of the color yellow?
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