Marketing Swag using Custom Logo Ribbon to Promote Your Business
Is it worth having marketing giveaway items? The short answer is “yes”. But, why?
Marketing researchers have found that 89% of people who have received a promotional item in the last 24 months can actually remember the name of the company associated with it. So, whether it is a pen, a lanyard, or even a mug with your company’s logo and name, this can be one of your best (and longest lasting) marketing campaigns.
Customers don’t want to feel like they are being “sold”, so having a promotional giveaway with your branding on it, does not come across as pushing a sale. In fact, research has found that 83% of customers actually like receiving a promotional product with an advertising message. The key is it is something free for them and the marketing message is just an added bonus, without the glaring expectation of making a purchase.
But, not all marketing swag is made equal. The key to capitalizing on the lasting power of any promotional item you give away is on its usefulness. If the product doesn’t fit in your customer’s life then it is likely to get tossed in a junk drawer or thrown out altogether. Here are three quick ite
ms to consider when choosing the right marketing swag for your business.
Cost per impression.
You want to consider how much the item will cost in terms of how long it will last. Obviously, anything wrapping-related (i.e. candy wrappers with your company logo) will get thrown away almost immediately, but items like pens, tote bags, even keychains have a much longer staying power.
Alignment with your brand.
You should avoid choosing an item simply because it is “innovative” or “eye-catching”, instead go for items that exude your brand and fit well with your products and overall company mission. For example, for a high-tech focused brand like Google, it would make more sense that their marketing swag has the same tech appeal. So, handing out thumb drives or portable phone chargers fit more with their brand than journals or pens.
Who is your customer? What do they value? What items do they love to have? Thinking about these questions can help you choose a promotional item that will simply fit into your customer’s’ lifestyle. If you’re trying to appeal to writers, pens and notepads may be great. For on-the-go parents, a small organizer or scheduler can be a big hit. It is important to reflect on how your customers will use your promotional item and how often. The more often, the more seamless brand positioning you get, and the higher ROI on your investment.