So last time we discussed the color black. In contrast, let’s talk about the color white, which is the most neutral of all colors.
We usually think of white as a symbol of purity, cleanliness (think nurse’s uniforms… and no, NOT Nurse Ratched), freshness, simplicity, sophistication, clarity, goodness (the good guy wears the white hat), perfection, safety, spirituality, innocence, new beginnings, and weddings. White can also create a sense of spaciousness and can be used to create a sense of delicacy.
Like black, white can be combined with any color making it quite versatile.
Below are some pictures of the use of the color white in logos.
Please leave a comment with your thoughts.
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