In color psychology, it’s been found that blue is calming, decreasing appetite, pulse rate, and lowering body temperature.  Studies have found that employees who work in rooms painted blue are more productive.  There is a school of thought that suggests blue is calming because it is associated with the ocean and blue skies.

Blue is associated with:  Reliability, security, wisdom, physical & mental relaxation, and stress reduction. And the list continues…..loyalty, trust, integrity, conservatism, caring, concern, order, authority, peace, calm, honesty, leadership, confidence, and persistence.

Some companies who use blue in their logos are:  American Express, Dell, Facebook, Ford, Visa, Hewlett Packard (HP), IBM, Lowe’s, Oral-B, Bank of America, Intel, Oreo, PayPal, Skype, Chase, GE, Boeing, Blue Cross-Blue Shield, GM, Samsung, Gap, Cisco, Adidas, Twitter, Volkswagen, NASA, The United Nations, and Wal-Mart, to name only a few.

Now we know what the big guys know.

What are your thoughts about the color blue?

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