Great marketing campaigns don’t always require a big budget.
If you’re the owner of a local start-up, or a small business that’s only been around for a year, you’re likely to bank on creativity and innovation to promote some of your biggest products.
This means taking advantage of personalized and branding marketing tools—most of which are easy on the budget, but incredibly effective in increasing brand visibility.
So, before you blame a limited budget for a poor promotional strategy, check out some of these tried-and-tested tools and how they help small organizations reach their marketing milestones.
Social Media
There’s no denying the role of social media in modern-day marketing. With platforms like Facebook, TikTok, and Instagram paving the way for viral videos and content, companies, big and small, can rely on a global virtual network that does the work for them.
The trick to online success, however, lies in crafting a smart social media strategy. Sure, these tools are free, but to make the most of them, you’re expected to know how to use them.
Engage with viewers, update your page frequently, use hashtags, make cultural references to stay relevant, and create an air of mystery around upcoming launches or events with teaser videos and sneak-peek images.
Custom Logo Ribbons
One of the biggest challenges faced by small businesses is creating an authentic brand identity that’s memorable and impactful.
For instance, there was a Super Bowl commercial that made me laugh uncontrollably that I can still to this day recite what happened and what it was advertising. For that reason, it was very memorable to me and I won’t forget their name. Research shows, it takes about seven times of seeing your brand or logo for it to impact someone to draw them to act on it.
Whether your business deals with men’s clothing, sports apparel, gift baskets or bags, add a touch of authenticity to your products that helps brand recall and sets you apart from the competition with custom logo ribbon.
These beautiful and unique two color and multi-color ribbons will match your company’s logo and Pantone colors to meet your company’s branding standards.
Thirty Seven West offers fully customized, custom logo ribbon, for businesses of all sizes. Our low minimums allow for small businesses to start out with just 100 yds of ribbon. And our attention to detail and premium quality has also garnered the attention of corporate giants like Google and Amazon!
Promo Events
If you’ve ever been to a concert, whether it’s a stadium packed international gig, or a small show at a jazz club, you’re likely to see an opening act.
As a small business, you intend to be the main act very soon; but in order to get there, you’ve got to start out as the opening show.
This means speaking at events and partnering with other established companies. Not only is this an excellent way to introduce your brand directly to a niche market, but a cost-effective way of generating buzz around your products and services. You can even use custom logo ribbon at the promo events to tie up your give away items!
Remember, there’s a use for custom logo ribbon for every occasion. Use the opportunity to put your business on the map! Call us at 770-776-9578 and let’s talk ribbons!
“Incorporating custom logo ribbons is a brilliant way for new small businesses to make a memorable impression without breaking the bank. This cost-effective marketing method not only adds a personalized touch to your products but also helps in brand recognition. Don’t underestimate the power of small details in your marketing strategy! 💡 #SmallBusinessMarketing”