Archive for the Featured Guests Category

Steinlauf and Stoller, Inc

Tuesday, February 7th, 2012 | Permalink


“Since 1947 we have served the sewing industries with the same commitment and quality of service that has made us a leader in the industry.

We have compiled a list of the thousands of items that are stocked for immediate delivery.”

Do you love sewing? Then be sure to check out Steinlauf and Stoller for all of your sewing supplies! They have everything from pins and needles, to thread and cording, to clips, snaps, buttons and zippers! Dritz is one of the biggest brands of notions they carry.

Steinlauf and Stoller is located in New York City so if you are in the area and need sewing supplies be sure to stop in! Don’t live in New York? Not a problem. Simply call and place your order over the phone.

Now that you have all of your sewing supplies, all you need are some labels to brand your creations with so everyone knows who made them!  Labels are an exceptionally powerful piece of  your branding.  Essentially they are your Fabric Business Card every where your product goes!

What better marketing than to have your identity on your product so someone admiring it can contact you!  You get one chance at a first impression!  Your labels should reflect your quality and style and creativity… We have labels for any budget, too!

Only sew as a hobby? Then you may not need very many labels. We can still help! We carry an adorable line of labels that Name Maker built its business on that are pre-designed woven fabric clothing labels that we print your name on starting at only $16 for 20 labels!  Very popular choice!

Personalized Fabric Clothing Labels

Do you like natural fibers?  Are you looking for a great way to get started or a lower quantity for a wedding, birthday party, pet clothes, identification for your children’s clothes for school or camp?  Cotton woven labels are charming with a old world elegant European flair. An awesome value with a great choice of colors and fonts and layouts.  Starting at 50 labels for $28, they are also quite popular as they are a great value when you prefer your name be woven in and you are on a budget until your business gains momentum.

Our Personalized Fabric Clothing Labels and our very own Label Boutique are also great choices if you are looking for a label that will outlast the product you put it on. Both starting at only $75 for 50 labels. These are also completely woven with a great selection of fonts, colors and sizes.

Boutique Labels

Is sewing your career? Then be sure to check out our Custom Woven Logo Labels. The minimum order starting at 250 labels. Need more? Even better! Simply fill out our quotation request formand we will get you a quote.  These are completely woven cloth labels.  Perfect for your logo or even your signature!  Imagine getting your signature woven into your labels or even your picture!

Why did I decide to feature Steinlauf and Stoller?  Well, it’s a service and a source that our labels customers can use if they need a new one.  And as you can see why, I absolutely loved their pictures!  They remind me of my childhood days.  You know how most kids love candy stores?  Well, I loved notions, threads, fabrics…such color and variety and so many things you can dream up to do with them!  I’m gonna guess that all you crafters and sewers and knitters and crocheters and designers and creators and entrepreneurs understand completely :-0  Am I right?

Gift Bows: Featuring Crafty Texas Girls

Thursday, December 22nd, 2011 | Permalink

Christmas is almost here! And many of us still have some gift wrapping to do, and maybe even a little shopping…

When wrapping your gifts why not make the outside just as special as what’s inside? As the Crafty Texas Girls said “you’ve spent a long time planning and shopping for the gift. Why not ‘present’ it in a beautiful way? And beautiful wrapping doesn’t have to be expensive or overly time-consuming. You can actually use what you have around the house.”

The Crafty Texas Girls have done a tutorial on how to make a few bows to wrap up your gifts, and we would like to share it with all of you.

So let’s start with the bows- find some ribbon and get going! My favorite is a really good satin ribbon.
It looks beautiful when tied in an easy bow like this….


Or if you’ve got a bit more ribbon to work with, then try this…

Measure out enough ribbon to make 4-5 loops, each one 6 inches long.

Pinch the middle and tie it with a snippet of ribbon.

Then fan out the loops. And attach it to your gift!

Personalized ribbon comes in handy for holiday gift giving.
And throughout the year it adds a bit of luxury to hostess gifts, birthday treats, or even sweet Valentines.
It looks great wrapped around a bottle of wine or a bouquet flowers!
Be sure to check out all of the personalized ribbon we offer!

Spoonflower – Create Your Own Fabric

Monday, October 31st, 2011 | Permalink


Do you love sewing, designing, or just love fabric in general? Do have a pattern or print in mind that you’ve always wanted to make into fabric?  Then you need to check out Spoonflower! Spoonflower is a company where you can buy, sell, and even design your own fabric! Spoonflower was founded in 2008 by two computer savvy men (internet nerds :-)) whose wives loved to create and design and wanted to use their own designs on the fabric. Turns out tons of people want to use their own designs on their fabric! Spoonflower now sells to around 150,000 people who use the fabric for curtains, clothes, pillows, etc. The fabric can be used for just about anything you can think of! (more…)

Featured: CapeKids – eco-friendly clothing for children at Cape Cod

Monday, February 7th, 2011 | Permalink

Lorri Devlin - the founder and owner of CapeKids

Lorrie Devlin, the founder and owner of CapeKids LLC, has managed to create an eco-friendly clothing company that reflects Cape Cod in whimsical themes designed by local artists exclusively for CapeKids. Capekids works with local artists, embroiderers and screeners to produce CapeKids clothing. The company promotes education and safety for kids at risk.
We are very proud to supply our custom woven labels to company that makes the difference!
Let us introduce you to Lorrie Devlin and learn more about this wonderful company.

Thirty Seven West : “A lot of businesses we see today were born out of a need that hasn’t being met by the current market, thus innovative entrepreneurship. What prompted you to contact local artists, embroiderers and screeners to collaboratively produce a unique line of clothing catering to kids on Cape Cod”?

Lorri Devlin: “With big retail chains blanketing much of America, it’s nearly impossible to discover a product that’s original and unique to a given area. CapeKids clothing is a fresh alternative to generic products. Producing the work locally is a natural extension of this “home grown” philosophy.
I looked to my own passions-a love of nature and a desire to connect kids to the natural world as inspiration to develop my brand. I grew up outdoors, playing in the fields, woods, and by the ocean. I want more kids to have that experience, wearing comfortable, fun CapeKids clothes”.

T-shirts for kids

Eco-friendly t-shirts by CapeKids

Thirty Seven West: “Tell us how much fun as well as how much work it has been to reflect the lifestyle of Cape Cod with whimsical themes”.

Lorri Devlin : “I love being immersed in the creative process of building    CapeKids. Following a passion makes hard work feel more like fun. But it         does require discipline and follow through. I live in one of the most beautiful places on earth-that’s a tremendous inspiration to my designs. It’s fun to think about what makes Cape Cod special for me, and to reflect that in my clothing. I love the classic look and feel of vintage seersucker and madras very Cape Cod”.

Children's Clothing at CapeKids

Thirty Seven West: “Being a nurse interested in the well being of children as your inspiration, what prompted you to focus on education and safety for kids at risk? Is your definition of kids at risk being primarily poverty? Or does that include certain risks in hospitals”?
Lorri Devlin: “Education empowers kids to achieve more, and expect more of themselves. Children at risk include kids who can’t read, kids who never play outside, kids who don’t have responsible role models. CapeKids donates clothing to shelters and hospitals. We donate to programs that promote literacy. As we grow, our philanthropy will include scholarships for kids who need help to obtain secondary education”.

Thirty Seven West: “Has your vision changed any from the beginning? If so, how”?
Lorri Devlin: “My vision has remained singular since the beginning- CapeKids is a socially responsible brand of eco-friendly, soft, nature- inspired clothing that lets kids be kids- and connects them to the wonders of the natural world”.

Children's Hats by CapeKids

Thirty Seven West : “What were some of the hardest things you faced when starting out with your business”?
Lorri Devlin: “ Finding a balance between CapeKids and other responsibilities is an ongoing challenge. I’m blessed to have a loving family that believes in me. My husband Steve, our great sons/stepsons, and my sister Mary all support the CapeKids vision”.

Thirty Seven West : “Do you have a story that you love to tell about your company? (e.g. maybe particular customer, that made your day, or something unforgettable about your business)”.
Lorri Devlin: “ I remember the first person ever to purchase a CapeKids item. She was visiting the U.S. from England, and purchased a sweet ruffle dress for her niece back home. Just like that, CapeKids was international”!

Embroidered Baby Clothes by CapeKids

Thirty Seven West: “How did you come up with the idea of eco-friendly clothing line? How important has it been to stick to this idea?”
Lorri Devlin: “I grew up in the 1970’s with a dad who installed enormous solar panels in the back yard to heat our water. We grew our own vegetables and never drove when we could walk. From the time I was a child, I was taught to tread softly on the earth. I honor my dad, and my planet, by keeping this value alive in my business”.

Thirty Seven West: “How do you balance your two jobs – school nurse and the owner of the CapeKids? Does working with children give you new ideas for future projects for your company?”
Lorri Devlin:It’s tricky sometimes. When I come home from school, it’s right to work on CapeKids. Fortunately I love both my jobs and as I mentioned, passion does not feel like work. Kids are a great source of inspiration for me! I will be featuring children’s art on a new line soon-watch for updates on my blog: And because you’re never too old to be a CapeKid, we’ve begun carrying grown up sizes, too”.

Polo Shirts by CapeKids

Thirty Seven West: “Do you offer your customers personalization for the clothing for their children”?
Lorri Devlin: “We provide custom embroidery upon request”.
Thirty Seven West: “Not only you are busy with raising awareness and sales, but you are also making a difference by being actively involved in helping children in need. How can we let people know about the organizations you are supporting and ask them for their help”?
Lorri Devlin: “I encourage everyone to give back in their own way. I taught an after school nature program recently -many of the children had never seen a milkweed plant, or a hawk before. Sharing your knowledge is priceless, and doesn’t cost a cent. I support the American Red Cross by donating to help provide blankets to victims of disaster. As we say at CapeKids, even a little fish can make a big splash”.

Thirty Seven West: “Where do you see your business in 10 years from now”?
Lorri Devlin: “Thriving. I envision a school of CapeKids stores in other seaside locales, each featuring unique themes from the area’s natural habitat”.

Cape Cod, MA CapeKids' Logo Sticker

Thirty Seven West: “How did you find out about Thirty Seven West/Labels America”?

Lorri Devlin: “I did a Google search, and of all the sites, I found Thirty Seven West/Labels America to be the most attractive and easy to navigate”.

Thirty Seven West: “Why did you decide to do business with us”?

Lorri Devlin: “No one else compared with your quality, courtesy, and value”.

Thirty Seven West: “Can you describe your experience with Thirty Seven West”?

Lorri Devlin: “A great experience!  I had a lot of questions since I had never ordered clothing labels before. The staff took time to help educate me, and was always friendly and responsive”.

Thirty Seven West: “Were we patient? Please explain in your words”.

Lorri Devlin: “I decided to change some aspects of my design, and the staff at Thirty Seven West/Labels America worked with me until it was exactly what I wanted”.

Thirty Seven West: “Were we enthusiastic?  Please explain”.

Lorri Devlin: “It’s refreshing to do business with people who genuinely care about customer satisfaction and courtesy.  My service representative could not have been more helpful or polite”!

Thirty Seven West: “Did we listen carefully? Please explain”.

Lorri Devlin: “I felt comfortable sharing my information with the staff.  They understood what I needed and were quick to respond”.

Thirty Seven West: “Were we friendly? Please explain”.

Lorri Devlin: “Yes- it was a pleasant experience, not at all impersonal.  I felt valued”.

Thirty Seven West: “Were we responsive?  Please explain”.

Lorri Devlin: “I got fast service and a wonderful product”.

Thirty Seven West: “Would you recommend us to others?  And why”?

Lorri Devlin:  “I already have. It’s hard to find kind, professional people selling a quality product at a good price.  I’ll be back”!

For more information about Cape Kids and their products, please visit their website:


Featured: Little Man-The Uncommon Original

Monday, January 24th, 2011 | Permalink


Christine Guanipa - Founder and Owner of Little Man Originals

Thirty Seven West is very pleased to introduce its interview with Christine Guanipa, who is the owner and designer of Little Man Originals. We have supplied Custom Woven Clothing Labels to Little Man Originals since 2005. Christine Guanipa, owner and designer of Little Man Originals, uses her designs to combine the beauty and elegance of 1950’s fashion with the versatility required in today’s world.  Since 2002, this Massachusetts-based handbag designer has produced multiple limited production bags, perfect for any occasion.  Family owned and operated, Little Man Originals has made its mark by being available in over 200 boutiques and museums as well as expanding online through Etsy. Offering clutches, diaper bags, and everything  in-between, Little Man truly is an uncommon original.

Thirty Seven West: How long has your family business been around?

Christine: 8 Years

Thirty Seven West: What has it meant for your business to have a selling outlet like Etsy available to reach a wide market of consumers who share some of your handmade ideals?

Christine: Little Man Products are mostly made available to the wholesale market selling in over 200 select boutiques and museums throughout the US. Selling retail through Etsy is a new experience for Little Man and we have yet to further continue our exploration of the possibilities available through that market.

Thirty Seven West: What is the benefit of producing limited production items, versus ongoing items in your collection?

Christine: We have found that limited production pieces are more desirable and special. Owning one of a hundred is far more valuable than one of millions and speaks to the individuality and uniqueness of our customer.

Messenger Bag from Little Man Originals - note the label tab on outside for quick recognition of the brand

Thirty Seven West: Do you think that you’ll ever expand your collection to include items for a male consumer market?  Products like messenger bags, laptop cases, etc, geared towards men?

Christine: At this time we design our collection with women in mind, staying true to our motto “Every Woman Needs A Little Man”; however, we have found more and more male customers gravitating towards certain products that we have created with a more simplistic design and unisex fabrics. This has already begun to broaden our market thus far.

Thirty Seven West: It seems like nowadays, everyone is trying to accommodate the centrality that our electronic gadgets demand in our lives.  With iPad and iPhone cases, and purses and bags built with special pockets for iPods and oversized cell phones—do you feel like you will venture more into that area of products in the future  (Perhaps making products specifically for an iPhone, etc)?

Christine: We try to stay current with the needs that women have to stow and store. Products like our “Tiny Tim”, “Little Lad”, and “Charlie Change” already point in that direction functioning as fashionable accessories that hold items such as ipods, cameras, and cell phones. We already provide multiple pockets in most of our larger bags for these items as well. A lap-top case is currently in the works, to be debuted in our 2011 collection.

Diaper Bag

Diaper Bag from Little Man Originals

Thirty Seven West: How do you compete in a market where so many independent designers/manufacturers and also giant, corporate manufacturers are constantly flooding the market with new bags?

Christine: We try to stay focused on what Little Man has been called to; to create practical, functional handbags and accessories that have a timeless look with a contemporary, fashion forward slant. We consistently create a solidly constructed product that is a limited production and is made in America. We believe our customers value this component of our company and product.

Thirty Seven West: How do you stay unique and still reach your consumers?

Christine: Vintage values, personal attention to our customers, and every item that leaves our studio.

Thirty Seven West: Where do you find your inspiration for new bags?

Christine: From old bags! I look to the successes of the vintage handbags and their makers and really look at what it is that draws me to them. Our designs reflect the bags we have admired from the past. We especially take our inspiration from the bags of the 1950s and add a modern element, while still keeping with the values of quality craftsmanship, inventiveness, simplicity, and classic style.

Image Courtesy of Little Man Originals

Thirty Seven West: How often do you try to introduce new products to your collection line?

Christine: We try to add at least one new bag or accessory every year.

Thirty Seven West: Can you tell us about two of your biggest triumphs during your years in business?  (They can be anything meaningful and “big” to you)

Christine: One quote that resonates with me is, “Do not despise the day of small beginnings.” This saying always brings me back to my first sale to a store. It was only $60 but I was so happy, and it has encouraged me to continue doing what I love because someone else will love it too!

A more recent “triumph” was at the JFK Presidential Museum, where Little Man is on exhibit in every style and shape! It is a proud moment for Little Man, being “Made in America”, and having the privilege of being shown in a place that memorializes one of the most historical families in American History.

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