What is the Pantone Matching System? It is a great tool to identify your intentions. All The Pantone Matching System (PMS) is a standardized color reproduction system that was developed by Lawrence Herbert in the late 1950s. This system is mainly used in the printing industry, but it has also found use in the manufacture of …
Does Marketing Swag Really Work?
Marketing Swag using Custom Logo Ribbon to Promote Your Business Is it worth having marketing giveaway items? The short answer is “yes”. But, why? Marketing researchers have found that 89% of people who have received a promotional item in the last 24 months can actually remember the name of the company associated with it. So, …
Small (Marketing) Touches Go A Long Way
In marketing, making the initial connection and following up with customers is key. Research has found that it often takes 6-8 interactions with a company before a customer makes a purchase. So, sending one email or making one phone call to connect with a customer may simply not be enough to move them to buy. …
Can Companies Use Inspiration to Move Sales?
With today’s densely crowded marketing space, companies have to find a way to stand out from the crowd. Household brands like Dove, Halls, and Snapple have successfully leveraged inspirational and fun facts as ways to add a humanistic feel to their products. Though the jury is still out on whether these added phrases really help …
DIY: Dog Clothes
Do you absolutely adore dressing your dog up in clothes? We do. While recently pricing some pet clothes online, we discovered a few websites that offer simple and cost effective ways to make your own. Check out these step by step directions and free pattern, here, by Mimi and Tara, on how to make your …