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How to Design the Best Style Custom Ribbon to Make Your Unique Statement

January 15th, 2018 by Brandon | Permalink

unique custom ribbon

Do you prefer Pepsi or Coca Cola? Sprite or 7-Up?

Would it be totally wrong to suggest that these rival companies aren’t much different from one another? Or would the mere suggestion of a comparison enrage the brand-loyalist in you?

Besides a slight difference in ingredients and carbonation, we know that sodas are made pretty much the same way. In fact, studies have proven that even the most die-hard Coke and Pepsi fans can’t tell the difference between the two popular beverages.  Now, I beg to differ, however. 🙂  I’m an Atlanta native and grew up in Coca Cola town yet for years during lots of Yankee exposure, I loved Pepsi.  Go figure!  One of my favorite drinks is still a good ole Coke Float!  Pure bliss!  Yummmmm.  Especially with a Fountain Coke at Mickey D’s!

Ultimately, the real difference comes down to their marketing campaigns—each one applying strategies to reinforce their unique brand identity.

Is YOUR product authentic enough to compete against big sharks in the advertising sea?

Say Hello to Custom Ribbon Marketing

As an up and coming company, it may not have occurred to you to use ribbons to distinguish your product in the market. But the fact of the matter is that a uniquely-designed custom logo ribbon can be incredibly effective in defining your brand.

An accessory already associated largely with festive occasions, customized ribbons are known to add a dash of individuality to your product. In addition, they’re used widely to enhance the aesthetic appeal of a commodity that is sold by several manufacturers in the same industry.  Make no mistake, the first impression of the quality of that ribbon will could be a defining moment in a buyer’s mind.

The bottom line: Big things may or may not come in small packages. Either way, you can bet they’ll have a ribbon on ‘em!

Designing Your Blueprint to Marketing Success

custom logo ribbonsIf you’re uncertain about wrapping specialty gifts in luxury satin custom ribbon with custom logos, consider the case of Louis Vuitton, Berkshire Hathaway and Amazon on jetBlue—big companies that don’t need gimmicky strategies. But, alas, they DO need to, don’t they?  Just look at buying habits during the Super Bowl and other major events.

And yet, all three resort to ribbon marketing in order to stay relevant and unique in their own industries! This just goes to show there’s more to ribbons than meets the eye!

So, how do you design custom ribbon for YOUR product?

Experiment with a treasure trove of colors, hues, inks, artwork and finishes.

COLOR: multi-color or single color? Red, green, purple or blue? There’s a chockfull of ideas to try! Bank on seasonal trends, and place your trust in the Custom Pantone Color Matching System (PMS) – we’ve left this in some of the articles to have that as a keyword, but it doesn’t really fit here. Because the customer uses the PMS colors when creating their brand/logo. So they aren’t “trusting” it now when they are getting ribbon to help you make the right decision.  If your company has strict branding guidelines, your PMS colors are a big deal, make no mistake about it, then be sure to select a custom ribbon manufacturer who understands that this is a core piece of your marketing and has mastered the skill of matching your colors; one who spends time to make sure that your ribbon is as close as possible to your PMS colors and realizes that sometimes those companies who made other things for your company may have been slightly less detail oriented.:)

ARTWORK: A lot of companies don’t realize this, but transporting logos to custom ribbon can be rather complicated with limitations like width, texture and design.

On the other hand, cutting-edge technology has allowed brands to play with brilliant ideas on a small piece of fabric. This includes single color, multicolor, and gradient artwork and illustration to leave your imprint on an otherwise plain ribbon.

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Custom logo ribbon with 2 color print

TEXTURE: We all know the difference between cotton and satin. There’s a time and place for both, and you wouldn’t make the mistake of wearing the wrong fabric at the wrong event.

When it comes to customizing ribbons, the same principle applies. You have the option of luxury double-faced satin, single-faced satin, textured matte, grosgrain, cotton and more. Choose wisely, keeping in mind the artwork, event, and the overall look you are going for.

Ultimately, ribbon marketing isn’t just a clever way toextend your brand personality and stand out of the competition! It’s also a bankable tool used by creative companies to make special occasions like Valentine’s, Halloween and Christmas funner this isn’t a word and more rewarding!

Think you might give it a whirl for upcoming events and holidays?

Jump on the personal custom ribbon branding bandwagon!  Let people know who YOU are in a fun, warm, memorable way with a cute or elegant bow or just a great knot!

Visit our online store and get inspired!

Need more inspiration?  Want to feel and see the quality?  Feel special about every marketing material or freebie you send or give out!  After all, isn’t a bow almost a smiley face?:)

Ask us for FREE samples!  Give us an idea what you are looking for and we will send samples of the custom ribbon for you to “just love”!

Cost-Effective Marketing Methods for New Small Businesses

January 11th, 2018 by Brandon | Permalink

marketing colors

Great marketing campaigns don’t always require a big budget.

If you’re the owner of a local start-up, or a small business that’s only been around for a year, you’re likely to bank on creativity and innovation to promote some of your biggest products.

This means taking advantage of personalized marketing tools—most of which are easy on the pocket, but incredibly effective in creating brand visibility.

So, before you blame a limited budget for a poor promotional strategy, check out some of these tried-and-tested tools and how they help small organizations reach their marketing milestones.

Social Media

There’s no denying the role of social media in modern-day marketing. With platforms like Facebook, Twitter and Instagram paving the way for viral videos and content, companies, big and small, can rely on a global virtual network that does the work for them.

The trick to online success, however, lies in crafting a smart social media strategy. Sure, these tools are free, but to make the most of them, you should to know how to use them.

Engage with viewers, update your page frequently, use hashtags, make cultural references to stay relevant, and create an air of mystery around upcoming launches/events with teaser videos and sneak-peek images.

Promo Events

If you’ve ever been to a concert—whether it’s a stadium-packed gig, or a small show at a jazz club—you’re likely to see an opening act.

As a small business, you intend to be the main act very soon; but in order to get there, you’ve got to start out opening shows.

This means speaking at events and partnering with other established companies. Not only is this an excellent way to introduce your brand directly to a niche market, but a cost-effective way of generating buzz around your products and services.

Custom Logo Ribbons

One of the biggest challenges faced by small businesses is creating an authentic brand identity that’s memorable and impactful.

Consider the case of a funny commercial that made you laugh, but couldn’t help you remember the name of the brand. Is it really worth applauding if it failed to create brand visibility?

Custom logo ribbons add a touch of authenticity to products and corporate gifts that boosts brand recall and sets you apart from the competition.

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Custom Ribbon with Company logo

Thirty Seven West offers luxury double and single face satin ribbons with custom logos and gradient artwork for a plethora of small to medium-sized designers and manufacturers. Our attention to detail, competitive pricing and premium quality has also garnered the attention of corporate giants like Louis Vuitton and Bisou Bisou.

Remember, there’s a ribbon for every occasion. Use the opportunity to put your business on the map! Call us at 1-877-627-9408 and let’s talk tags!

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