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Concours D’Elegance 2018 Judges Hats

Saturday, August 25th, 2018 | Permalink

Concours D’Elegance 2018!   Judges Hats

Car collectors worldwide dream of competing at the Pebble Beach Concours d’Elegance.

The home of the famed 18th fairway of Pebble Beach Golf Links, this is the ONLY time when motor vehicles are allowed on the golf course!  Imagine that for a moment – the Pacific Ocean rolling in the background creating the stage of the most elegant car show in the world.

We are so excited to have been commissioned to make the official judges hats for the 2nd year!  When you see one, let us know what you think.   We love feedback and are looking for clues for next years hats!  Do visit Khaki’s either online or onsite to see the most creative and amazing fashion displays in the country.

We will post the pictures of the hats after they have been revealed at Pebble Beach.

To learn more about our exclusive luxury corporate branding products where using the highest standards in promoting your branding is our top priority.  Top hat and meticulous design –  Sound familiar?

Since 1950, Pebble Beach has been host to the finest exhibition of show cars in the world.

Newsday


The number one event of its type in the world.

Financial Times


The Pebble Beach event strives to honor the artistry and craftsmanship of bygone eras.

The New York Times


The Pebble Beach Concours d’Elegance is the world’s best annual display of historic and beautiful cars.

The Wall Street Journal

https://www.pebblebeachconcours.net/events/pebble-beach-concours-elegance.html

Cost-Effective Marketing Methods for New Small Businesses

Thursday, January 11th, 2018 | Permalink

marketing colors

Great marketing campaigns don’t always require a big budget.

If you’re the owner of a local start-up, or a small business that’s only been around for a year, you’re likely to bank on creativity and innovation to promote some of your biggest products.

This means taking advantage of personalized marketing tools—most of which are easy on the pocket, but incredibly effective in creating brand visibility.

So, before you blame a limited budget for a poor promotional strategy, check out some of these tried-and-tested tools and how they help small organizations reach their marketing milestones.

Social Media

There’s no denying the role of social media in modern-day marketing. With platforms like Facebook, Twitter and Instagram paving the way for viral videos and content, companies, big and small, can rely on a global virtual network that does the work for them.

The trick to online success, however, lies in crafting a smart social media strategy. Sure, these tools are free, but to make the most of them, you should to know how to use them.

Engage with viewers, update your page frequently, use hashtags, make cultural references to stay relevant, and create an air of mystery around upcoming launches/events with teaser videos and sneak-peek images.

Promo Events

If you’ve ever been to a concert—whether it’s a stadium-packed gig, or a small show at a jazz club—you’re likely to see an opening act.

As a small business, you intend to be the main act very soon; but in order to get there, you’ve got to start out opening shows.

This means speaking at events and partnering with other established companies. Not only is this an excellent way to introduce your brand directly to a niche market, but a cost-effective way of generating buzz around your products and services.

Custom Logo Ribbons

One of the biggest challenges faced by small businesses is creating an authentic brand identity that’s memorable and impactful.

Consider the case of a funny commercial that made you laugh, but couldn’t help you remember the name of the brand. Is it really worth applauding if it failed to create brand visibility?

Custom logo ribbons add a touch of authenticity to products and corporate gifts that boosts brand recall and sets you apart from the competition.

Custom Ribbon, company ribbon, company logo on ribbon, event ribbon

Custom Ribbon with Company logo

Thirty Seven West offers luxury double and single face satin ribbons with custom logos and gradient artwork for a plethora of small to medium-sized designers and manufacturers. Our attention to detail, competitive pricing and premium quality has also garnered the attention of corporate giants like Louis Vuitton and Bisou Bisou.

Remember, there’s a ribbon for every occasion. Use the opportunity to put your business on the map! Call us at 1-877-627-9408 and let’s talk tags!

3 Ways to Establish Brand Recognition at a Corporate Event

Thursday, January 4th, 2018 | Permalink

Custom Logo Ribbon, Custom Ribbon, Multi color ribbon, Corporate ribbon with logo, company ribbon with logo

Custom Logo Ribbon with multi color print

Every brand tells a story.

Sometimes, it’s a story of hard work and perseverance. Other times, it’s a quirky little tale about being authentic and true to yourself.

The products may vary; the taglines may differ, but each story is told with the common aim to make a deep and profound impact.

As a start-up or a new business, raising brand awareness can be a real challenge. You’re competing against some of the biggest names in your industry, a small fish in a big pond—how can you possibly compete with a massive marketing budget?

Sometimes, small ideas can inspire big changes. Let’s take a look at 5 ways to wow audiences at a corporate event!

1. Master the Art of Storytelling

Custom Logo Ribbon with Multi color print for corporate Gift wrap, Custom Ribbon, logo Ribbon, company ribbon, company ribbon with logo, corporate ribbon, corporate ribbon with logo, Custom Ribbons For A Corporate Event, corporate event ribbon

Custom Logo Ribbon with Multi color print for corporate Gift wrap

 

Custom Logo Ribbon with Multi color print for corporate Gift wrap

The best stories aren’t always the ones with the fanciest illustrations. They’re the ones that leave a deep imprint on your imagination, simply because of the way they’re told.

Consider this an excellent metaphor for your brand, where you’re put to the test to narrate the story of a lifetime. Remember, people respond to sentiment. Communicate and connect on a deeper level by personalizing your brand.

2. Give Audiences an Incentive

What’s in it for me?

That’s a question nearly every member of your audience is bound to ask whenever you try to promote your brand.

This is a great opportunity for you to show people that you care. Extend your sentiments with specialty thank-you gifts that are not only unique, but effective in creating an emotional impact.

3. Pay Attention to the Details of the Gift

Ever leave a wedding with the sweetest, most thoughtful thank you gift?

amazon wrapped gift boxIt’s not just what they put into the goodie-bag or gift basket that wows you, it’s the amount of time they’ve spent on the details to make sure that it’s packed to perfection.

When you’re speaking at a corporate event, you’re not just representing your brand through a presentation or keynote speech. You’re representing it in the smallest details.

Corporate gifts are an excellent chance to go crazy with your creativity and convert stunning artwork into an extension of your brand.

 

 

Thirty Seven West is a leading manufacturer of printed personalized luxury satin ribbons, matte textured ribbons, specializing in full color and multi-color logo custom ribbons and PMS custom ribbon matching.

You know brands and we know art as it applies to ribbons and branding.

Let’s combine our passions to catapult your business to new and unprecedented heights!

We have experience with small to mid-sized companies and also serve some of the biggest companies in the world! Check out some of our products online and register now!

 

The Science of Colors in Custom Ribbon Branding

Monday, January 1st, 2018 | Permalink

Custom Ribbon, company ribbon, company logo on ribbon, event ribbon

Custom Ribbon with Company logo

Black-and-white may be a standard color scheme for benchmark films in the motion picture industry. But in the modern-day world of cutting-edge cameras and high-resolution, color plays a pivotal role in heightening emotional pull, both on-screen and off.

One of the biggest companies to capitalize on this trend come from the advertising world—investing millions of dollars’ worth of research into navigating the spectrum to find the perfect hue and shade.

Seeing Red

Besides being an obvious emotional stimulant that influences consumer decision, colors also play a functional role in enhancing the aesthetic beauty of a commodity—thus giving it a competitive edge.

The desire to monopolize the most bankable shade has led many brands to fight expensive court battles over trademarked colors, as in the case of Louboutin’s red-soled stilettos.

The science of colors simply can’t be denied, which is why every aspect of your product should be compatible with the research—even small components like a ribbon.

Color Complexity

We all know that people respond to colors. Nowhere is this more obvious than during the festive holiday season, where primaries like green, red and white paint the colors of a shopper’s paradise. Have you noticed that when you saw/see an area decorated with jewel tones of rich blue, garnet red or cranberry, deep emerald green, or purples that the entire mood was different than the traditional red, green and snowy white?

Now, when it comes to selecting a color for a personalized logo ribbon for your gift or specialty item, you may consider sticking to simply one color, two colors, multi color print, or even a gradient print.

Here’s some insight into three most popular brand choices for ribbons:

Redpersonalized logo ribbon

Associated most prominently with emotional intensity, red is known for its strong provocation. Used commonly by brands in the food and beverage industry to arouse one’s appetite, it’s also a clever tool to boost sales and trigger impulse buying.

Yellow

Used most famously by McDonald’s and Denny’s, yellow is proven to be the color of cheerfulness (no wonder one of the brand’s mascots is a clown)!

Also known to be incredibly distracting with its attention-grabbing attributes, it’s no surprise that the two chains are effective in drawing in hungry passersby with their big ol’ signs as bright as the sun!

Blue

personalized customized ribbons

With companies like Facebook, AT&T, Salesforce, and Wal-Mart featuring blues in their brand identities, it’s easy to see why this color was selected. It has deep psychological associations with dependability, security and trustworthiness.

A calming, reassuring color that’s known to have a healing effect on the mind, blue also offers an infinite range of shades—one of which is trademarked  by Tiffany & Co.

Tiffany & Co. is certainly a company associated with depth, stability, love, loyalty, wisdom, and intelligence. When you buy from Tiffany, you buy with absolute confidence.

Picking personalized customized ribbons just got more interesting!

When it comes to color psychology, don’t take a gamble. Trust the tried-and-tested Custom Pantone Color Matching System and get your colors right with our multi step process to get your logo ribbon in YOUR company Pantone colors, not just from a basic list.

(Any time colors are mixed there is a potential variance of up to approximately 10%)!

For more advice on custom logo ribbons, head over to Thirty Seven West and order now!

 

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