Archive for the informational Category

DIY: Dog Clothes

Friday, February 19th, 2016 | Permalink

Do you absolutely adore dressing your dog up in clothes?  We do.  While recently pricing some pet clothes online, we discovered a few websites that offer simple and cost effective ways to make your own.

Check out these step by step directions and free pattern, here, by Mimi and Tara, on how to make your dog a fantastic pair of pajamas!

mimi and tara pet pajama pattern, pet pajamas, labels for pet pajamas, labels for dog pajamas, labels for dog clothes, labels for pet clothes, labels for dog leashes, labels for dog collars, pet collars, pet leashes, labels for pet apparel

Dog Pajamas Pattern from


College Style and Dorm Room Decor from Thirty Seven West

Wednesday, July 9th, 2014 | Permalink

Fall will soon be here and with that comes the last minute preparations for getting your recent high school graduate off to college.

Like most parents, you probably feel overwhelmed and behind with those last minute purchases!  Let Thirty Seven West help you with fun and fresh ideas!


Dorm Room Decor

Combine a light blue comforter with green sheets and bring it all together with our Earth Chocolate Pop Monogrammed Custom Designer Pillow.   This 18″ sq. pillow will add color and fun!


Earth Chocolate Pop Monogrammed Custom Designer Pillow from


Send your co ed off to school in style with these Polka Dot Trim Waffle Weave Wraps.


Polka Dot Trim Waffle Weave Wraps from




Greek Applique Custom Designer Pillow from


iPad and Laptop Sleeves – Greek Applique from


Laptop Bags – Greek Applique from


Hard Case Phone Cover – Greek Applique from

In addition to our vast selection of college products, Thirty Seven West carries personalized ribbons, labels and gifts for all occasions and events.  Visit us online at for product details and information.








How to Order a Custom Woven Label

Friday, June 13th, 2014 | Permalink

How to Order a Custom Woven Label?

Suggestion:  Read while watching the video on You Tube :-)

Ordering custom woven labels for the first time?  We make it as simple as possible for you! After all, you are busy, aren’t you! ?  To order a custom woven label, we need specific information from you.   Your label will be made according to what you envision and to your specification.  Just tell us what it is that you need or want!   Sometimes that feels a little bit daunting in the process.  Especially if it’s your first time ordering labels.

Let’s start with your label name for your custom cloth labels. That is the name that will be going onto your fabric  label. It’s not necessarily your business name, but it is whatever the label will say.

Joey Boy - Custom Woven Damask Label

Joey Boy Custom Woven Damask Label

We then need to know what fabric weave you want the label made out of. For woven labels you can select from Damask, Satin, or Taffeta. We almost always recommend Damask as it is the most durable material. Damask labels will generally outlast the life of the product they are going on. And if your logo has a lot of detail, or a lot of small text, we can do a High Definition Damask, which uses a thinner thread to help make the design even more crisp and clean. Most labels will work well with the regular Damask, but the High Definition is also an option if needed.

JP Collections Custom Woven Satin Label

JP Collections Custom Woven Satin Label

Satin is a great choice for bridal garments. It has a nice sheen to the background that gives the labels an elegant look. Satin does however have limited color options (see below about colors).

Pillow Pals Custom Woven Taffeta Label

Pillow Pals Custom Woven Taffeta Label

Taffeta is good when you are looking for a more artistic look to your label. It is also the least expensive option if you are looking to spend a little less. With satin and taffeta labels you will be able to see little dots, called tie downs, where the thread is woven through the material. Damask does not have those, which is why is the most common and gives the labels the cleanest look.

Some of the most important details we need are the size and shape of your label. We can do almost any size.  The size and shape of your label is very important to the look you are going for and those are decisions that will need to be made by you. If you do not know the exact size you want your label, what I suggest is that you take your logo and print it out on a piece of paper in different sizes and cut it out and put it on the garment(s) that the labels will be going on. That gives you a good visual of the different sizes of the label and how they will look on your products. We had an instance where someone was getting labels for children’s wear and the labels they ordered ended up being too big for the garments. It wasn’t noticed that the size wouldn’t work before the labels came in. It wasn’t until they went to put the labels on the clothes that they realized they were too big. So they had to order more labels in a different size. So it is a really good idea to know the size that will work best and for you to have an idea of how the labels will look on your products before ordering.

The sew allowance is also a really important piece of your label.  To determine how much sew allowance you need to include in your labels it is best to ask the person who will be sewing the labels into the products how much space they need. Some people are very precise sewers and need very little space and others want more sewing space to work with. Generally 1/8″ is as small as you would want to go with a sew allowance. For couture, I’ve made 1/16″ before, it was highly unusual, and it was only the one time. I would say 1/4″ – 3/8″ would be an average amount of space if the sewer is not super precise. And 1/2″  sew space would be good for something that’s bigger, more durable with a deeper scene, or if is being sewn into a seam so there is more space to make sure the label is sewn in securely.

With the sew allowance, we also need to know which side(s) of label you will be stitching to the garment. You can sew on the ends, either the left and right or top and bottom (depending on the size and shape of your label), this is common when the label will be going flat onto the product where the ends will be exposed, or when just the ends will be tucked into a seam. Also common with a label going flat on the garment is sewing on all 4 sides. We recommend sewing the labels on all 4 sides for baby and childrens products, to ensure they are securely adhered so not to cause any harm to the child. Sewing a label down on all 4 sides is also good when the label will be going on the outside of a product, like on a blanket or the outside of a bag or purse. You can also sew labels in on the left or right, or the top or bottom. Side sewing and top/bottom sewing, is most common on center folded labels, when they are being tucked into a seam, or going around the edge or hem of a product.

The next piece of information we need are the colors of your label. We need to know what color background you want and also what color(s) the artwork and text will be. There are several different types of color codes. What we need are Pantone Process colors. Their code is PMS####. Then the thread is matched to those colors to weave your labels. Most of the time, if an artist did your logo they will have the Pantone Process colors for you. If not, you can go to your local print shop, like a Kinko’s, and ask to see their Pantone Process book or chart. This will show you all the different available colors you can pick from. We don’t suggest picking out your colors online because every monitor shows colors differently and what you see on the screen is almost always different than how the color will look in person, unless you have invested in a color calibrated monitor. So to get a true feel of the colors you want on your label, we suggest taking the time to go to a print shop to pick the colors in person to ensure they are what you really want.

Regular vs Extra White

Regular vs Extra White

When weaving labels, the artwork color that you see on the front of the label will actually be behind the background color on the back of the label. So if you select a light background color and a dark artwork color(s) then that will darken or alter the background color some. When white is the background color, we often recommend doing an extra white background (only available in damask material), which will help keep the background brighter white by preventing the other colors from showing through as much – pictured to the left. We can do this with other colors as well in the damask. However, sometimes the slight patina that is created from a regular background is also very pretty. It just depends on the look you are going for with your labels. With satin labels, the background colors are limited to mostly black, white, and grey. We can sometimes do other colors in satin but it is difficult to match Pantone colors. We can also do a reverse satin, if you are interested in that to broaden the background color options a little.

Types of Folds for Custom Woven Labels

Types of Folds for Custom Woven Labels

We will also need to know what kind of fold you want for your labels. You can do an end fold, a center fold, or a flat fuse cut label. With end folded labels the ends are folded under, either the left and right or the top and bottom (depending on the size and shape of your labels). This is most common for labels that are being sewn on the ends. You can however do an end fold and still sew on all 4 sides. If you do an end fold label, please note you DO NOT include the folds in the size of your label, that is added on and folded under on our end, we just need you to tell us what size you want the face of the label to be. Center folded labels, also called loop folds, can be folded on the left, right, top, or bottom based on your needs. If the fold is on the left, then they are sewn on on the right, if the fold is on the bottom, then they are sewn in on the top, etc. And flat fuse cut labels have no folds and are heat sealed on all 4 sides to prevent fraying.

And the final thing we need to get you an accurate quote is your artwork. We ask that the artwork be sent in the correct size, just as it is to appear on the labels. We need it in a .jpg that is at least 350 resolution. We can use draft quality (less than the 350 resolution) for a quote, but to proceed past that we will need the full resolution artwork. Also, the smallest text we can weave is an 8 point font, for most fonts. So please be sure your text is at least an 8 pt, or larger even if the font has a lot of detail. This is to ensure it weaves nicely and everything is legible.

The most important thing is to design a label that is going to represent your branding, your style, the look that you want. It’s all in the sizzle, not the steak, right? So what someone remembers is your logo, or your text, whatever that you put on the label. I call it your business card where your product goes. If someone sees that shirt or that baby product and they just love it, they are going to look at the label in your product to find out where it came from and that is the best way for them to get back to you and for you to get more business.

How To Choose The Fold That’s Best for Your Custom Woven Label

Friday, January 10th, 2014 | Permalink

Custom Woven Clothing Labels

Custom Woven Clothing Labels

You’ve worked, and thought, and asked for advice, you’ve re-drawn, re-worked, and gotten more advice, and finally, after a lot of trial and error, you’ve settled on a design for the face of your custom fabric label. But now that you’ve completed that monumental task, you’ll need to choose a fold that will work best with your products and your label design.

Yet, determining the right custom label fold is a little more complicated than just blindly settling on the first choice. There are many label folds to consider, and understanding the options available for you can go a long way toward making sure your finished fabric label not only looks great, but also functions well with your specific products.

Our companion video, “How to Choose Label Folds” showcases some label fold examples so that you can have a better idea of the different label folds offered.


  • Die Cut End. The “10 Cane Rum” promotional label was created for Louis Vuitton, and with all die cut labels, features a backing material.


  • End Folds. A basic fold, end folds allow you to sew your fabric label to your product along the right and left side for a flat attachment.  We’ve shown 4 styles of end fold labels to allow you to see the applications for this fold. The first label is a basic semi-custom, or personalized woven fabric label created specifically for groomsmen’s gifts for a wedding. The second label actually had customization performed to create a distinct look. The “pair” label is an example of adding a coordinating tab to your semi-custom label for additional placement on the garment. And finally, the exclusive label created for Julio Iglesias is a custom design that features his signature.


  • Center Fold, Top Sewn. This fold allows you to attach your label along the top edge. This type of custom woven label can feature contact information or care instructions right on the back, and minimum orders start at 250 labels. The classically elegant Oksana Davidyuk label also features this fold that allows you to sew-in your label on only one edge.


  • Center Fold, Side Sewn. The Cooler’s custom woven label displays a center fold, side sewn design with graphics and wrap around text for an interesting, yet intricate custom label that can also be attached on one side.

 Even if you haven’t actually decided on a label design, this video can give you some great ideas and options for creating your personalized fabric or custom woven label. Choosing the right fold for your label is an important step in its creation, discover your options, and call us to start the process today.

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