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7 Types of Custom Ribbons For A Corporate Event

February 23rd, 2018 by Brandon | Permalink

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Custom Logo Ribbon with Multi color print for corporate Gift wrap

As a marketing specialist, one of the most innovative ways you can promote your brand is to invest in small but powerful strategies that help you achieve multiple goals.

If you’ve ever used logo ribbons as festive décor, you already know their value in terms of cost and creativity.

Custom ribbons are a classic way to add intriguing appeal to any event.  They’re tried-and-tested marketing tools that boosts brand recall, engages audiences, add aesthetic and sentimental value to a product, and make a lasting impression on your audience.

If you’re interested in adding an authentic touch to your corporate event, make sure you know the 7 types of custom ribbons for a corporate event available in the market, to select the one that can serve you best:

1. Luxury Satin Ribbon

Traditional satin ribbon is made from silk, hence its association with “luxury”. However, modern satin ribbons, usually made from cost-effective synthetic materials like polyester and rayon, are able to deliver a similar glossy sheen that you often find in silk ribbons. The light-reflective texture of satin gives the ribbon that unique “shine” to make your logo pop.

This is a particularly attractive option for formal occasions, corporate awards or specialty items.

2. Matte Textured Ribbon

Textured Ribbon

Matte textured ribbons are elegant, understated and excellent at holding their shape in a bow.

Similar in texture to a cotton ribbon, matte ribbons pair seamlessly with metallic prints, and looks particularly stunning with a gold and silver logo design.

3. Glitter Ribbon

What’s not to love about GLITTERUnique unusual glitter ribbon with custom logo

Simply print your logo on it and add some sparkle to a humdrum package, giveaway or gift bag—and voila!

4. Grosgrain Ribbon

Completely opposite to the aforementioned glitter ribbon is the more understated and mo

dest grosgrain ribbon with a unique ribbed appearance. It is also a firmer and more durable fabric that’s excellent at holding its shape.

5. Organza Ribbon

Organza ribbons are particularly popular in the culinary world, but also used in artsy-craftsy businesses to add some creativity to boxing and packaging.

If you’re ordering a big cake or arranging favor bags for your corporate event, invest in some colorful organza logo ribbon to wrap up the goodies and make a statement.

6. Woven RibbonPicture5

If you’re looking for versatility, woven ribbons are an excellent choice! You can use them as embellishment on clothing, bags, or to wrap up T-shirts, hat combos—you name it!

Generally, we recommend one color logo on one color background since the back is a reverse of the front. With a choice of up to 8 colors, woven ribbons are a favorite at luxury destination gift shops. If you run a golf resort, country club, or PGA course, this could be your ideal choice!

7. Cotton Ribbon

For eco-friendly companies, cotton ribbons are a perfect way to get creative while making an environmental statement. Choose between bleached white and a natural color and make your logo stand out without going overboard.

Check out our growing collection of custom logo ribbons and call us at 1-877-627-9408 for a free sample!

Celebrate Special Events with Thirty Seven West!

February 20th, 2018 by Brandon | Permalink

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Celebrate Speical Events with Custom Logo Ribbon from Thirty Seven West

Get Custom logo Ribbons for your Special Events by visiting Thirty Seven West or Call Us at: 1-877-627-9408

How to Design the Best Style Custom Ribbon to Make Your Unique Statement

January 15th, 2018 by Brandon | Permalink

unique custom ribbon

Do you prefer Pepsi or Coca Cola? Sprite or 7-Up?

Would it be totally wrong to suggest that these rival companies aren’t much different from one another? Or would the mere suggestion of a comparison enrage the brand-loyalist in you?

Besides a slight difference in ingredients and carbonation, we know that sodas are made pretty much the same way. In fact, studies have proven that even the most die-hard Coke and Pepsi fans can’t tell the difference between the two popular beverages.  Now, I beg to differ, however. :)  I’m an Atlanta native and grew up in Coca Cola town yet for years during lots of Yankee exposure, I loved Pepsi.  Go figure!  One of my favorite drinks is still a good ole Coke Float!  Pure bliss!  Yummmmm.  Especially with a Fountain Coke at Mickey D’s!

Ultimately, the real difference comes down to their marketing campaigns—each one applying strategies to reinforce their unique brand identity.

Is YOUR product authentic enough to compete against big sharks in the advertising sea?

Say Hello to Custom Ribbon Marketing

As an up and coming company, it may not have occured to you to use ribbons to distinguish your product in the market. But the fact of the matter is that a uniquely-designed custom logo ribbon can be incredibly effective in defining your brand.

An accessory already associated largely with festive occasions, customized ribbons are known to add a dash of individuality to your product. In addition, they’re used widely to enhance the aesthetic appeal of a commodity that is sold by several manufacturers in the same industry.  Make no mistake, the first impression of the quality of that ribbon will could be a defining moment in a buyer’s mind.

The bottom line: Big things may or may not come in small packages. Either way, you can bet they’ll have a ribbon on ‘em!

Designing Your Blueprint to Marketing Success

custom logo ribbonsIf you’re uncertain about wrapping specialty gifts in luxury satin ribbons with custom logos, consider the case of Louis Vuitton, Berkshire Hathaway and Covenant House Alaska Amazon on jetBlue—big companies that don’t need gimmicky strategies – this kind of makes it sound like the logo ribbon is a gimmicky strategy since those other names are already so well known to promote their name.  But, alas, they DO need to, don’t they?  Just look at buying habits during the Super Bowl and other major events.

And yet, all three resort to ribbon marketing in order to stay relevant and unique in their own industries! This just goes to show there’s more to ribbons than meets the eye!

So, how do you design one for YOUR product?

Experiment with a treasure trove of colors, hues, inks, artwork and finishes.

COLOR: multi-color or single color? Red, green, purple or blue? There’s a chockfull of ideas to try! Bank on seasonal trends, and place your trust in the Custom Pantone Color Matching System (PMS) – we’ve left this in some of the articles to have that as a keyword, but it doesn’t really fit here. Because the customer uses the PMS colors when creating their brand/logo. So they aren’t “trusting” it now when they are getting ribbon to help you make the right decision.  If your company has strict branding guidelines, your PMS colors are a big deal, make no mistake about it, then be sure to select a custom ribbon manufacturer who understands that this is a core piece of your marketing and has mastered the skill of matching your colors; one who spends time to make sure that your ribbon is as close as possible to your PMS colors and realizes that sometimes those companies who made other things for your company may have been slightly less detail oriented.:)

ARTWORK: A lot of companies don’t realize this, but transporting logos to ribbons can be rather complicated with limitations like width, texture and design.

On the other hand, cutting-edge technology has allowed brands to play with brilliant ideas on a small piece of fabric. This includes single color, multicolor, and gradient artwork and illustration to leave your imprint on an otherwise plain ribbon.

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Custom logo ribbon with 2 color print

TEXTURE: We all know the difference between cotton and satin. There’s a time and place for both, and you wouldn’t make the mistake of wearing the wrong fabric at the wrong event.

When it comes to customizing ribbons, the same principle applies. You have the option of luxury double-faced satin, single-faced satin, textured matte, grosgrain, cotton and more. Choose wisely, keeping in mind the artwork, event, and the overall look you are going for.

Ultimately, ribbon marketing isn’t just a clever way to extend your brand personality and stand out of the competition! It’s also a bankable tool used by creative companies to make special occasions like Valentine’s, Halloween and Christmas funner this isn’t a word and more rewarding!

Think you might give it a whirl for upcoming events and holidays?

Jump on the personal branding bandwagon!  Let people know who YOU are in a fun, warm, memorable way with a cute or elegant bow or just a great knot!

Visit our online store and get inspired!

Need more inspiration?  Want to feel and see the quality?  Feel special about every marketing material or freebie you send or give out!  After all, isn’t a bow almost a smiley face?:)

Ask us for FREE samples!  Give us an idea what you are looking for and we will send samples for you to “just love”!

Cost-Effective Marketing Methods for New Small Businesses

January 11th, 2018 by Brandon | Permalink

marketing colors

Great marketing campaigns don’t always require a big budget.

If you’re the owner of a local start-up, or a small business that’s only been around for a year, you’re likely to bank on creativity and innovation to promote some of your biggest products.

This means taking advantage of personalized marketing tools—most of which are easy on the pocket, but incredibly effective in creating brand visibility.

So, before you blame a limited budget for a poor promotional strategy, check out some of these tried-and-tested tools and how they help small organizations reach their marketing milestones.

Social Media

There’s no denying the role of social media in modern-day marketing. With platforms like Facebook, Twitter and Instagram paving the way for viral videos and content, companies, big and small, can rely on a global virtual network that does the work for them.

The trick to online success, however, lies in crafting a smart social media strategy. Sure, these tools are free, but to make the most of them, you should to know how to use them.

Engage with viewers, update your page frequently, use hashtags, make cultural references to stay relevant, and create an air of mystery around upcoming launches/events with teaser videos and sneak-peek images.

Promo Events

If you’ve ever been to a concert—whether it’s a stadium-packed gig, or a small show at a jazz club—you’re likely to see an opening act.

As a small business, you intend to be the main act very soon; but in order to get there, you’ve got to start out opening shows.

This means speaking at events and partnering with other established companies. Not only is this an excellent way to introduce your brand directly to a niche market, but a cost-effective way of generating buzz around your products and services.

Custom Logo Ribbons

One of the biggest challenges faced by small businesses is creating an authentic brand identity that’s memorable and impactful.

Consider the case of a funny commercial that made you laugh, but couldn’t help you remember the name of the brand. Is it really worth applauding if it failed to create brand visibility?

Custom logo ribbons add a touch of authenticity to products and corporate gifts that boosts brand recall and sets you apart from the competition.

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Custom Ribbon with Company logo

Thirty Seven West offers luxury double and single face satin ribbons with custom logos and gradient artwork for a plethora of small to medium-sized designers and manufacturers. Our attention to detail, competitive pricing and premium quality has also garnered the attention of corporate giants like Louis Vuitton and Bisou Bisou.

Remember, there’s a ribbon for every occasion. Use the opportunity to put your business on the map! Call us at 1-877-627-9408 and let’s talk tags!

5 Ways to Stand Out in a Tradeshow Using Ribbons

January 10th, 2018 by Brandon | Permalink

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Custom Ribbon with Company logo

The only thing separating an established brand from an obscure one is lack of exposure.

As a budding entrepreneur, you’re up against some serious competition in a market that keeps getting bigger and better. With a limited window of time to prove your talent, you simply can’t say no to a rare opportunity to steal the spotlight!

Trade shows are an excellent case in point.

An exhibition featuring some of the most innovative names from a specific industry, it presents a unique opportunity for brands of all shapes and sizes to gather, attract customers, network, raise awareness, find investors and most importantly, promote their hottest products!

The Trade of Tradeshows

One of the great things about participating in a trade show—besides advertising your services—is representing your brand.

This means that you’re not just selling a product, you’re selling an experience. And this is only made possible with the help of small but effective marketing tools like custom logo ribbons.

Having a personal stall or booth at a tradeshow gives you a chance to personalize your brand and add some pizzazz to make your items stand out.

Here are 5 ways to make some marketing magic with ribbons:

1. Backdrop Details

So, you got yourself a fancy backdrop to add a creative flair to your booth.

Well, guess what?

So did everyone else!

Go one step ahead and add a pop of color to yours by embellishing your brand name with luxury satin logo ribbons, color-coordinated with your brand name and balloons. Not only will this act as a fantastic festive accessory to your trade show booth, but also reinforce your brand identity with full-color custom logo detail!

2. Custom Name Tags

What’s the best way to make a great first impression at a trade show?

Simple—grab ‘em at “hello”!

Personalized ribbon name-tags are a cool and subtle way to introduce yourself to passersby and start a friendly conversation. With everyone else donning badges and name-cards, your sweet, simple and high-quality ribbon tag will add a touch of authenticity to your brand identity!

3. Surprise Giveaways

custom ribbon

If you’re really serious about making a BIG impression, don’t hesitate to organize contests and distribute free giveaways.

But before you start handing out your best products as freebies, keep ‘em on display throughout and make sure they look their very best. Choose from a range of multi-color matte, satin or grosgrain ribbons and imprint creative personalized messages that go with the theme of the event!

4. Dream Display

So what if it’s your first tradeshow?

With your own personal booth, there’s no limit to what you can do to bring your brand to life!

This applies specifically to your display table, which demands every bit of attention and love. Plan ahead and design a dream display, adding colorful accessories and details with the help of ribbon-labels for different categories and products, or incorporate gradient artwork and let those ribbons hang sideways from the table.

5. Support a Cause

creative personalized messages on ribbon

As a business, one of your biggest assets is developing a strong sense of social responsibility. Custom ribbons go a long way in representing that side as you sport an appropriate ribbon to non-verbally support a cause that you wish to associate with your brand.

Maybe a certain amount of your profits go to a children’s charity. Maybe you’re offering eco-friendly products or promote recycling. Whatever your cause, a ribbon can help you get the word out without being preachy.

For more ideas and inspiration on ribbon marketing strategies, visit Thirty Seven West and buy in bulk for an upcoming tradeshow!

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