In marketing, making the initial connection and following up with customers is key. Research has found that it often takes 6-8 interactions with a company before a customer makes a purchase. So, sending one email or making one phone call to connect with a customer may simply not be enough to move them to buy. …
Can Companies Use Inspiration to Move Sales?
With today’s densely crowded marketing space, companies have to find a way to stand out from the crowd. Household brands like Dove, Halls, and Snapple have successfully leveraged inspirational and fun facts as ways to add a humanistic feel to their products. Though the jury is still out on whether these added phrases really help …
Effective Marketing – Top 3 Ways to Make It Personal
Effective Marketing – Top 3 Ways to Make It Personal Consumers are constantly bombarded with marketing messages everywhere they turn. From social media ads to emails, to even text advertising, getting your brand to stand out from the crowd can be easier said than done. Your customers want to feel connected to your brand and …
7 Types of Custom Ribbons For A Corporate Event
As a marketing specialist, one of the most innovative ways you can promote your brand is to invest in small but powerful strategies that help you achieve multiple goals. If you’ve ever used logo ribbons as festive décor, you already know their value in terms of cost and creativity. Custom ribbons are a classic way to add …
What Does Your Corporate Gift Say About Your Brand?
If you’re a creative marketing strategist, constantly looking for a fun and innovative ways to promote your product, holiday season may just be your favorite time of year. With Thanksgiving, Christmas and New Year’s all packed into one exciting season, brands have a chance to channel the holiday spirit and reintroduce their product in a …
