Whether we realize it or not, colors have an impact on us physically as well as psychologically. Color psychology is an entire science (in and of itself), which studies the effects colors have upon our mind and body. Some colors are soothing, others energizing, while some can provoke irritability or even sadness. Choosing colors and …
Tie a Yellow Ribbon Round the Ole Oak Tree
The other day while looking at ribbon, I came across a bright yellow ribbon and felt a sudden gush of happiness. It provoked memories of the beach in the summer with the sun brightly shining and the salty ocean breeze. Tie a Yellow Ribbon Round the Ole Oak Tree seemed a most appropriate title for today’s …
The Color Purple
Let’s talk about The Color Purple (thanks, Whoopie, for an outstanding performance). But seriously, the color purple is usually associated with mystery, magic, nobility, royalty, power, leadership, wealth, wisdom, spiritually and generally has a calming effect. A little bit of trivia regarding the color purple and royalty. In the 15th century, the dye for the color purple was created and was so terribly …
Paint it Black – Custom Logo Ribbons
Whether we realize it or not, colors have an impact on us physically as well as psychologically. Color psychology is an entire science (in and of itself), which studies the effects colors have upon our mind and body. Some colors are soothing, others energizing, while some can provoke irritability or even sadness. Choosing colors and …
Small (Marketing) Touches Go A Long Way
In marketing, making the initial connection and following up with customers is key. Research has found that it often takes 6-8 interactions with a company before a customer makes a purchase. So, sending one email or making one phone call to connect with a customer may simply not be enough to move them to buy. …