Great marketing campaigns don’t always require a big budget. If you’re the owner of a local start-up, or a small business that’s only been around for a year, you’re likely to bank on creativity and innovation to promote some of your biggest products. This means taking advantage of personalized and branding marketing tools—most of which …
Tie a Yellow Ribbon Round the Ole Oak Tree
The other day while looking at ribbon, I came across a bright yellow ribbon and felt a sudden gush of happiness. It provoked memories of the beach in the summer with the sun brightly shining and the salty ocean breeze. Tie a Yellow Ribbon Round the Ole Oak Tree seemed a most appropriate title for today’s …