Research shows that 89% of recipients of promotional products remember the name of the companies. With a high awareness rate, it is imperative for businesses, especially new ones, to invest in branding options to create brand visibility and leave a lasting impact on clients. Perhaps, one of the best ways to do that is by …
Does Marketing Swag Really Work?
Marketing Swag using Custom Logo Ribbon to Promote Your Business Is it worth having marketing giveaway items? The short answer is “yes”. But, why? Marketing researchers have found that 89% of people who have received a promotional item in the last 24 months can actually remember the name of the company associated with it. So, …
Small (Marketing) Touches Go A Long Way
In marketing, making the initial connection and following up with customers is key. Research has found that it often takes 6-8 interactions with a company before a customer makes a purchase. So, sending one email or making one phone call to connect with a customer may simply not be enough to move them to buy. …
Can Companies Use Inspiration to Move Sales?
With today’s densely crowded marketing space, companies have to find a way to stand out from the crowd. Household brands like Dove, Halls, and Snapple have successfully leveraged inspirational and fun facts as ways to add a humanistic feel to their products. Though the jury is still out on whether these added phrases really help …
Effective Marketing – Top 3 Ways to Make It Personal
Effective Marketing – Top 3 Ways to Make It Personal Consumers are constantly bombarded with marketing messages everywhere they turn. From social media ads to emails, to even text advertising, getting your brand to stand out from the crowd can be easier said than done. Your customers want to feel connected to your brand and …
