Promotional materials are an essential component of any successful business or organization. They are designed to create awareness, generate interest, and ultimately drive sales. Whether it is through print media, digital platforms, or physical promotional items, a well-designed and targeted promotional material can effectively convey the brand message, highlight unique selling points, and create a …
Paint It Black
Whether we realize it or not, colors have an impact on us physically as well as psychologically. Color psychology is an entire science (in and of itself), which studies the effects colors have upon our mind and body. Some colors are soothing, others energizing, while some can provoke irritability or even sadness. Choosing colors and …
A Whiter Shade of Pale – Custom Logo Ribbons
So last time we discussed the color black. In contrast, let’s talk about the color white, which is the most neutral of all colors. We usually think of white as a symbol of purity, cleanliness (think nurse’s uniforms… and no, NOT Nurse Ratched), freshness, simplicity, sophistication, clarity, goodness (the good guy wears the white hat), …
Pantone Matching System: Look as You Envisioned It
What is the Pantone Matching System? It is a great tool to identify your intentions. All The Pantone Matching System (PMS) is a standardized color reproduction system that was developed by Lawrence Herbert in the late 1950s. This system is mainly used in the printing industry, but it has also found use in the manufacture of …