Posts Tagged Customized Ribbon

Small (Marketing) Touches Go A Long Way

Monday, May 21st, 2018 | Permalink

Custom Logo Ribbon to Boost Employee Morale

In marketing, making the initial connection and following up with customers is key. Research has found that it often takes 6-8 interactions with a company before a customer makes a purchase. So, sending one email or making one phone call to connect with a customer may simply not be enough to move them to buy. Finding personal and non-invasive ways to stay in front of your audience is key to driving sales and not missing out on an opportunity to gain a loyal customer.

Company ribbon with corporate logo

According to a recent Accenture study, 75% of customers are more likely to buy from a company that personalizes their marketing messages. So, whether you have handwritten thank you cards, customized gifts to send to prospective customers, or update your email greetings to include a first name, these can all be effective ways of connecting with your customers on a more personal level. The days of sending out mass-produced and generic marketing materials and messages may be numbered.

Customers want brands that speak to them as individuals, that are well integrated into their lives and brands that can empathize with the human experience. Global brands are moving toward personalizing every customer touch point to not only provide a high level of convenience but to also let their customers know that their business is valued by the company enough to go the extra mile and send a “thank you” note or a courtesy “check-in” call.

Custom Logo Ribbon with multi color print

For repeat or long-time customers, reaching out with custom gifts can be a great way to keep your brand relevant in their lives. Even leveraging unique and personalized wrapping for gifts or giveaway baskets can be the added touch your marketing items need to give your customers the personalization they have come to want.

To explore how personalization can help better position your brand in front of your customers, click here.

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5 Christmas Decoration Ideas Featuring Custom Printed Ribbon

Friday, December 8th, 2017 | Permalink

Think about how to make the most amazing decorations, ones with warmth and a message on custom printed ribbon.

Try warm metallics on cranberry red and tree green. Custom printed ribbons can take your Christmas décor up a notch. Get it personalized with heartfelt messages and or a company logo, and you have got a Christmas or other holiday theme unlike any other!

Let’s see if these few décor ideas using customized ribbon can make your Christmas merrier!

Ribbon Garlands with Custom Printed Ribbon

Put aside the wreaths and the Christmas lights; it’s time for your custom printed ribbons to take their place on your mantels and window frames. A stunning textured matte holiday-themed personalized ribbon with metallic gold or silver will work perfectly. The traditional satin is always just beautiful with a luxury quality double face satin ribbon so both sides gleam and reflect Christmas lights and candle glow.

Take a substantial length of ribbon and shape it into a Christmas garland, you can tie up the ribbon neatly into festive knots at intervals, and attach them securely using nails. Make sure to allow your ribbon to drape down a little between each nailed knot (about an inch below the hanging knot-tails). You can do this with one-colored ribbon, or combine two or more for a charming touch.

Ribbon Chair Covers spiffed up with your favorite holiday sentiment with Custom Printed Ribbon

Why leave the chairs looking drab and empty for a Christmas party, when everything else is decked out in greens and reds, or blue and gold, or green and gold, or pink and silver? Whatever is your holiday color selection for this season.

Choose your ribbon according to the color theme, have it printed in complementing lettering, and just twist and twirl it around the chairs! You can be as creative as you like; tie up your customized ribbon into bows and knots, or use it as it is along the surfaces.

Next up: the tables…

Ribbon Table Décor

Whether you need ideas to make that Christmas meal more cheery, or add a festive touch to the foods table at a corporate Christmas party, you cannot go wrong with customized ribbons with your company logo. Using ribbons with a beautifully-printed “Merry Christmas”, Naughty or Nice?, No Coal for You!, Been Good Lately?, Santa, Stop here!, No assembly required!, Don’t forget the milk & cookies!,

Batteries are included?, Deck the Halls, Just for you, Happy Hanukkah, Spin the Dreidle, Miracle of 8 nights, Festival of Lights, Happy New Year, Let it Snow!, Reindeer Land Here, to adorn the place settings and cutlery can incorporate the spirit of holiday in each aspect of a holiday party.

Christmas Hanukkah Tree for Amazon on Jet Blue with Custom Printed Ribbon with ornament for the employees!

Ribbon Chains

A more special touch-up to the conventional elementary school paper chains, festive ribbon chains using customized ribbon can really bring some merriment. Cut approximately 1 ½ inch-wide ribbon into 6 inch lengths. Loop the first piece to make a circle and secure it with a double-sided tape. Take another piece to loop it through the first circle, and tape it too.

Repeat till you have the desired length of chain, and hang it up wherever you want!

Just imagine! A DIY party to make ribbon chains using messages on ribbons cut in to chain link lengths. Put all your favorite one message on your chain or choose a selection of your favorite ones to create a really unique holiday reminder message ribbon for this year. Start a collection and have a new one year after year after year. Have an annual party like a tea party! Start a tradition this year!

“Merry Christmas”, Naughty or Nice?, No Coal for You!, Been Good Lately?, Santa, Stop here!, No assembly required!, Don’t forget the milk & cookies!,

Batteries are included?, Deck the Halls, Just for you, Happy Hanukkah, Spin the Dreidle, Miracle of 8 nights, Festival of Lights are some suggestions.

Use those same ribbons and join a couple together to make an ornament hanger rather than using metal hooks!

Ribbon Tree Twines

Deck out your Christmas tree…with ribbon! For a truly decadent affect, weave your ribbon in and out of through the branches. Make sure to loop your ribbon between the branches, tying a knot where needed, so that the twines stay put. A beautiful idea would be to match your ribbon’s color to your overall Christmas décor.

Tip: For an exceptionally pretty look, use a giant bow to create an intricate tree topper. Your tree is all wrapped up and looks amazing!

Need more ideas for customized ribbon décor? We provide personalized ribbons for every occasion! Whether it is a corporate or casual holiday gift you need to wrap, we will help you design a great ribbon for you!

Tags: Christmas Decoration, custom logo ribbon, custom printed ribbon, Customized Ribbon, Using Custom Printed Ribbon for christmas Decorations
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Custom Logo Ribbons – Perception & Presentation Is Everything

Wednesday, August 16th, 2017 | Permalink

Custom logo ribbons can add a hint of decorative flair to everything they touch.

Check out how one of our clients made it big with custom logo ribbons.

Let us tell you a story. A couple of year back, we were approached by a local business. Let’s call them the Jays. The family had just begun selling freshly baked goodies and wanted to make their place in the market. They wanted people to know about their business, but the problem was that there were already two bakery stores serving the small local community.

Hevea Custom Ribbon on Cookies – Custom Ribbon for Bakeries

These stores had been around for a while, and people headed straight to either one of them to buy fresh-out-of-the-oven cookies, bread, bagels, croissants, and other delicacies they sold. Now, with two bakeries already operational in the vicinity, why would people choose to buy baked items from a newly started home-based business?

Unless this business made people notice them. Well, that’s exactly why this family had shown up at Thirty Seven West. They had a plan. They wanted ribbons. Not just any ribbons, but custom printed ribbons.

So, the Jays placed their orders. Bulk quantity of customized ribbons in three different colors – with each set of ribbons personalized with special text and the business logo. We, at Thirty Seven West already knew that this business was only just starting. It was also understood that they wanted to aggressively promote their start-up to kick-start their operations.

Anyway, let’s get back to the story. Once the orders were placed, we lived up to our commitment to design, print, and deliver the custom logo ribbons to the family on time. After that, we didn’t hear from or about them until 5 weeks passed.

Ribbons personalized with special text and the business logo

I was standing in line to get a latté from my favorite coffee shop. That’s when I overheard the women behind me discussing the cupcakes from Jays one of them had ordered for her daughter’s birthday. I was further surprised to hear that they would be ordering more baked goodies from the business in the future.

My curiosity was piqued. I wanted to know more. Luckily for me, the Jays came in with their next order for custom printed ribbons. That’s when I found out what they’ve been up to. Apparently, the business used the custom logo ribbons to create the perception of “homeliness” for their goods through thoughtfully packaged and presented baked goods that carried messages like “baked with love, by Jays”.

I found out that they sent out free samples of their products everywhere – to the neighbors, the store owners, the schools, and anywhere else they could think of – with their contact details. They’d even brought me a gorgeous white box with pink polka dots on it, with cookies inside. The finishing touch was a light pink custom printed ribbon that said: “goodies from the Jays!”

Personalized Printed Ribbon Wrapped on Candy Boxes

Custom logo ribbons actually work! This family took their little known home-based bakery and made it into a recognized freshly baked goods brand with selectively designed ribbons. They capitalized on the power of perception and presentation to win people over. They added that personalized and homely-feel element to their baked goods, making everyone see their product as a reflection of the love and care one receives at home.

Today, this local business is a household name in the community. Yes, the other two bakeries are still operational, but this family-owned business is definitely winning at popularity.

You could have that too – just place bulk orders for custom logo ribbons for your business today!

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Custom Ribbons – The New Trend in Luxury Store Branding and Image

Friday, August 4th, 2017 | Permalink

Custom ribbons are the latest trend in luxury store branding. Find out why this trend is so popular among businesses these days.

When it comes to creating a luxury brand image, companies usually end up spending hundreds of thousands of dollars on it. With a luxury strategy, you aim to create top brand value for a very specific clientele. Luxury brands are all about prestige – businesses leverage various elements of singularity. Every one of us, at some point or another, come across products that boast “limited edition”, “handmade”, “heritage”, and even expert craftsmanship to emphasize their exclusivity.

Luxury store branding allows businesses to promote their brand as the preferred shopping destination for a selective market niche amidst the prevailing market competition. There are various trends and ways businesses seek to achieve that – it could be through:

Superior quality
Premium products
Legacy
Exclusivity
Value
Specialty
Price

Regardless of which element you wish to capitalize on, a greater part of promoting a luxury image of your brand is connected to the way you package your products. When you’re targeting a prestigious clientele, you need to go the extra mile to provide great value for money in every aspect – and that includes packaging too.

Printed Custom Ribbons with Company Logo

The New Trend

Where previously businesses spent a fortune on ensuring their product packaging is luxurious enough, the world today, is moving towards newer trends. These trends are affordable yet sophisticated enough to enhance brand image and value.

Believe it or not – custom ribbons are winning over companies that are looking for reasonable and top quality means of adding a sophisticated and exclusive look to the packaging of their products. Here’s why:

They’re Customizable

Probably the best thing about custom ribbons is that they can be customized any way you want. Whether you’re looking for ribbons with your signature company design on them (sort of like the Burberry check or the Luis Vuitton design) or want custom ribbons with the company logo on them – you get to choose it all.

Pick your colors, materials, designs, and even the ribbon size that will personalize your product packaging and add a finishing touch to it, while still keeping the product – stylish, high-end, and exclusive.

Ferrara Candy Company Custom Logo Ribbon

They’re Elegant

Presentation is everything – especially if you’re marketing your brand and products to an exclusive market. Impressions are made at first look. When people come to buy your products they expect a premium look and quality for the premium prices they will be paying. Custom ribbons can upgrade even the simplest looking packaging to one that is elegant and luxurious.

Plus, it could cost less than what you’d otherwise spend on exclusive packaging to promote your brand image. Buy custom ribbons in bulk to reduce your costs further, while still making an influential market statement.

They’re Versatile

Another interesting thing that makes custom ribbons so popular in luxury store branding is the fact that they’re versatile. You can use these ribbons absolutely anywhere at all – it doesn’t have to be restricted to product packaging. These ribbons could be used as an effective marketing tool to promote your brand image as part of corporate gifts and giveaways.

There are a myriad of ways you can utilize custom printed ribbons to promote your business. Whether you’re aiming to capture the high-end market or just looking to bring some personality to your products – the right custom printed ribbons can work wonders either way!

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Custom Ribbon – How Much Do I Buy?

Thursday, August 3rd, 2017 | Permalink

Homemade Jam Jars with Personalized Custom Ribbon

Not sure how much of custom ribbon should you buy?

This post can help you decide how much custom ribbon to order for your needs!

Are you a business looking for the perfect way to package and present corporate gifts and giveaways; or may be a home-based start-up selling delicious home-made jams and marmalades thinking of the best way to package your product?

You could even be a crafter in search of a new creative edge that makes your crafts standout. We’ve got a fantastic solution to all your dilemmas – custom ribbon. Trust us when we say that custom printed ribbons could be just what you need to upgrade and beautify the look of your products. Custom ribbons may seem simple, but when used right, they can make absolutely anything appear high-end, sophisticated, and pleasing to the eye!

Ribbons are a multi-purpose, inexpensive accessory that can be used to add a decorative flair to anything at all. Plus, when you get them customized with text, design, or logos – they become an element of personalization that allows you to capitalize on the presentation of your products and the perception they create for your target customers.

Personalized Printed Ribbon for your Business

There are countless ways businesses use custom ribbon to enhance the look of something. Trouble arises when they have to decide on how much ribbon they need to buy. How much of it would be too much or too less? And what amount would be just right?

These questions are subjective. The right answer to them depends on several different things. If you’re concerned about what amount of custom ribbon would be just right for your business – consider the following:

The Purpose

The purpose for custom ribbons will vary from one business to another. If you’re a corporate entity that wants to distribute holiday gifts to its employees and business associates, you may have to consider the number of employees and associates you have and how much ribbon you would require for each gift wrap. Once you have that, you can simply determine the amount of ribbon you need to order.

The Frequency

Okay so, corporate gifts over the holidays or a special occasion might be a once-in-a-year thing, but when you’re selling home-made jams – it’s a recurring process. You will obviously need to order more quantity of ribbon for a jam business than you would need for corporate gifts. Track down how frequently you need the custom ribbon and order them accordingly.

The Safety Net

Custom Printed Logo Ribbon

Better safe than sorry. Imagine you are in the middle of packaging an order for 200 jam bottles to be shipped the next day and you run out of the custom ribbon you ordered. Even after calculating how much ribbon would be required, you run short of it because of wastage, miscalculation – or any other reason, for that matter. Always, always order more than you need!

The Variety

For some businesses, like that of a crafter, one may need to order several different types and designs of ribbons. This could be tricky, because you may need more of one ribbon and less of the other. However, since ribbons are versatile craft elements, there is no harm in getting a variety of them in bulk and using them overtime in different ways.

It is always feasible to order custom ribbons in bulk – having excess ribbon is better than running out of it in the middle of the project. It’s cost effective and saves you considerable time – and we’re all familiar with the fact that successful businesses are ones that make the most of their time and aim for greater cost efficiency.

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