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Archive for the Custom Ribbon Category

How to Design the Best Style Custom Ribbon to Make Your Unique Statement

Monday, January 15th, 2018 | Permalink

unique custom ribbon

Do you prefer Pepsi or Coca Cola? Sprite or 7-Up?

Would it be totally wrong to suggest that these rival companies aren’t much different from one another? Or would the mere suggestion of a comparison enrage the brand-loyalist in you?

Besides a slight difference in ingredients and carbonation, we know that sodas are made pretty much the same way. In fact, studies have proven that even the most die-hard Coke and Pepsi fans can’t tell the difference between the two popular beverages.  Now, I beg to differ, however. 🙂  I’m an Atlanta native and grew up in Coca Cola town yet for years during lots of Yankee exposure, I loved Pepsi.  Go figure!  One of my favorite drinks is still a good ole Coke Float!  Pure bliss!  Yummmmm.  Especially with a Fountain Coke at Mickey D’s!

Ultimately, the real difference comes down to their marketing campaigns—each one applying strategies to reinforce their unique brand identity.

Is YOUR product authentic enough to compete against big sharks in the advertising sea?

Say Hello to Custom Ribbon Marketing

As an up and coming company, it may not have occurred to you to use ribbons to distinguish your product in the market. But the fact of the matter is that a uniquely-designed custom logo ribbon can be incredibly effective in defining your brand.

An accessory already associated largely with festive occasions, customized ribbons are known to add a dash of individuality to your product. In addition, they’re used widely to enhance the aesthetic appeal of a commodity that is sold by several manufacturers in the same industry.  Make no mistake, the first impression of the quality of that ribbon will could be a defining moment in a buyer’s mind.

The bottom line: Big things may or may not come in small packages. Either way, you can bet they’ll have a ribbon on ‘em!

Designing Your Blueprint to Marketing Success

custom logo ribbonsIf you’re uncertain about wrapping specialty gifts in luxury satin custom ribbon with custom logos, consider the case of Louis Vuitton, Berkshire Hathaway and Amazon on jetBlue—big companies that don’t need gimmicky strategies. But, alas, they DO need to, don’t they?  Just look at buying habits during the Super Bowl and other major events.

And yet, all three resort to ribbon marketing in order to stay relevant and unique in their own industries! This just goes to show there’s more to ribbons than meets the eye!

So, how do you design custom ribbon for YOUR product?

Experiment with a treasure trove of colors, hues, inks, artwork and finishes.

COLOR: multi-color or single color? Red, green, purple or blue? There’s a chockfull of ideas to try! Bank on seasonal trends, and place your trust in the Custom Pantone Color Matching System (PMS) – we’ve left this in some of the articles to have that as a keyword, but it doesn’t really fit here. Because the customer uses the PMS colors when creating their brand/logo. So they aren’t “trusting” it now when they are getting ribbon to help you make the right decision.  If your company has strict branding guidelines, your PMS colors are a big deal, make no mistake about it, then be sure to select a custom ribbon manufacturer who understands that this is a core piece of your marketing and has mastered the skill of matching your colors; one who spends time to make sure that your ribbon is as close as possible to your PMS colors and realizes that sometimes those companies who made other things for your company may have been slightly less detail oriented.:)

ARTWORK: A lot of companies don’t realize this, but transporting logos to custom ribbon can be rather complicated with limitations like width, texture and design.

On the other hand, cutting-edge technology has allowed brands to play with brilliant ideas on a small piece of fabric. This includes single color, multicolor, and gradient artwork and illustration to leave your imprint on an otherwise plain ribbon.

Custom Ribbon, Customized Ribbon, Company ribbon with logo, corporate ribbon, personalized ribbon with logo

Custom logo ribbon with 2 color print

TEXTURE: We all know the difference between cotton and satin. There’s a time and place for both, and you wouldn’t make the mistake of wearing the wrong fabric at the wrong event.

When it comes to customizing ribbons, the same principle applies. You have the option of luxury double-faced satin, single-faced satin, textured matte, grosgrain, cotton and more. Choose wisely, keeping in mind the artwork, event, and the overall look you are going for.

Ultimately, ribbon marketing isn’t just a clever way toextend your brand personality and stand out of the competition! It’s also a bankable tool used by creative companies to make special occasions like Valentine’s, Halloween and Christmas funner this isn’t a word and more rewarding!

Think you might give it a whirl for upcoming events and holidays?

Jump on the personal custom ribbon branding bandwagon!  Let people know who YOU are in a fun, warm, memorable way with a cute or elegant bow or just a great knot!

Visit our online store and get inspired!

Need more inspiration?  Want to feel and see the quality?  Feel special about every marketing material or freebie you send or give out!  After all, isn’t a bow almost a smiley face?:)

Ask us for FREE samples!  Give us an idea what you are looking for and we will send samples of the custom ribbon for you to “just love”!

15 Heartfelt Messages to Print on Holiday-Themed Ribbons

Wednesday, December 6th, 2017 | Permalink

Custom Ribbon, Customized Ribbon, Holiday Ribbon with message, Company Ribbon, Logo Ribbon, Custom Logo Ribbon, Corporate Ribbon, Message RibbonFor businesses, the holidays is that opportunity to end the year by strengthening corporate relationships with gifts—and something personalized with sincere messages to tie them up.

When sending out corporate gifts, you want the wrapping to be a personalized as possible, to make all the more heartfelt for the recipients. Tying that festive-looking knot with a personalized ribbon may seem like a simple gesture on a corporate gift, but there is no such thing as making your gift too unique for your customers and clients.

Any company can purchase plain old ribbons for corporate holiday gifts, but only the most promotional-savvy will make the packaging genuinely cheerful before the recipient even sees what’s inside.

Let’s see if these warm messages for a holiday-themed ribbon can’t sway you towards making your corporate gifts more amazing:

“Thank You For The Gift Of Your Support”

Simply expressing gratitude, because that is what the holiday season is about right?

Though this message can be used on a personalized ribbon during any season, the message becomes all the more meaningful on a holiday-themed ribbon tying up a holiday present.

“Valued Customer, Happy Christmas!”

Remember to let your customers know that you hold their loyalty in high regard as you deliver a cheery greeting for the holidays.

“[Your Company Name Here] Wishes Happy Holidays”

A tad more personal than a simple “Happy Holidays!”, this message reminds your clients and customers that your organization cares for their happiness this holiday season.

amazon holiday gift“Joy! Celebrate The Season!”

Not every message has to be completely formal. Small businesses often send out cards and gifts with ribbons printed with simple and casual messages.

“Wintry Wishes To From Us”

Why not appreciate the cool season? If you are gifting company-logo-decked apparel to your employees, then this message will be perfect for the ribbon.

“In Appreciation Of Our Partnership”

If you are sending out holiday gifts to your shareholders, this can make for a heartfelt message, relaying your thanks for their association.

“It Has Been Our Pleasure To Serve You!”

Clear and simple, this message relays warm regards and an acknowledgment of the joy of providing service to your customers.

“May This Holiday Bring You Happiness”

Remember, a corporate gift is a tad more personalized than a casual gift, and you need to emphasize the care for your clients and customers in your messages.

“Holiday Cheer, And A Happy New Year!”

Wrap up another year of successful meetings, professional calls, and collaborations with this short, sweet, rhyming message!

“Tis’ The Season To Appreciate Your Business”

Encompassing merriment and appreciation, this message is a great one to be printed on holiday-themed ribbons, and sent out to your clients.

custom printed holiday ribbon“Wishing You Success This Coming Year”

How about a message the delivers some luck for the coming year? Wishing your clients and customers with a message that mentions the future is a simple yet strong way to build foundations for upcoming ventures.

“Extending Our Warmest Wishes”

Paired with a festive colored and styled ribbon, this message will make opening the gift a treat for anyone.

“Wishing You A Great New Year 2018!”

No extensive explanations needed—look forward to the future. As you head into the New Years, you are taking your clients and customers with you. It is simple and friendly.

“Season’s Greetings From [Insert Your Company Name]”

Once again, you can add a personal touch to your personalized ribbons by adding a letter-ending style. It can be stressful to come up with creative messages, but sometimes, the charm is in simplicity.

Merry/Happy Christmas/Hanukah/Chanukah– From [Your Company’s Name Here]

Another way to add a personal touch of mentioning your company’s name is to add simple greetings for the holidays. Make sure to mention which holiday you are sending this gift for.

Remember, you can make your ribbon-based décor and gift wrappings more beautiful by layering multiple ribbons consisting of different holiday wishes! Need more ideas for ways to print on ribbon? As experts in creating personalized ribbons for corporations, we can help you a deliver meaning gesture that is a holiday-themed ribbon!

Reach out to us today at 1-877-627-9408 and choose that perfect ribbon!

 

The Rule of 7: Attracting Customers with a Magic Number for Marketing

Monday, November 6th, 2017 | Permalink

You can debate whether or not walking under a ladder brings you bad luck, or if a black cat crossing your path is a horrible omen. But when it comes to the concept of Add Media “Lucky Number 7”, brand managers may have a superstition worth investing in!

That’s right, skeptics, science has spoken! According to data collected by Yankelovich Consumer Research, the number of times it takes for a brand to reach out to consumers until they seriously consider buying is none other than “saintly seven”.

Commonly referred to as “The Marketing Rule of 7”, the idea is not entirely new to most businesses who apply it extensively throughout their advertising campaigns.

In particular, it comes from the psychological concept of “mere exposure effect” which proves a strong correlation between familiarity with a product and preferential consumption.

Mastering the Art of Repetition in Marketing and Brand Management

Now, let’s be clear: nobody likes a pushy salesperson, especially when you’re not particularly looking for the product they’re selling.

The idea of reaching out to customers 7 times isn’t rooted in relentless persuasion. It’s rooted in smart and compelling marketing techniques that are strategically designed to elicit a favorable consumer response.

So, if you think your big-budget commercial is enough to maintain sales for an entire year, you’re sadly mistaken. You definitely don’t want to be the face of an ad that’s so overplayed that it triggers collective groans.

Master the Marketing Rule of Seven by reiterating your message with the help of NEW strategies.

Grab ‘Em At Hello By Standing Out Wherever You Go

According to marketing research, 80% sales are made between the 5th and 12th contact between brand and consumer. That’s 5 to 12 opportunities to make a fantastic 1st impression.

Seven isn’t just the number of times you should promote your product; it’s the minimum number of times you should make an effort to connect and engage with a niche audience.

From trade shows and corporate events to seasonal promotions and sales, consider every event, venue and time an opportunity to personalize your product and deliver your message.

Custom logo ribbons are a fabulous, cost-effective way to do this as they bank on a particular theme for marketing and brand management and visibility while impressing your target market.

UntitledThe best part about this genius marketing strategy?

There’s a ribbon for every occasion! This means your product gets maximum exposure every single time with the help of a luxury ribbon that speaks louder than words!

Although a seemingly small addition, custom ribbons are selected and designed with acute marketing knowledge, keeping in mind your brand personality and the specifics of your target audience, including age, gender and profession.

From Louis Vuitton and Amazon on jetBlue, to Bank of America and Salesforce, aerie, Revlon,  American Heart Association, and Wyndham, some of the biggest businesses are banking on this trend, so why aren’t you?

Make sure your customers stop and listen with the help of a meaningful gesture that’s sure to boost sales! Call us now at 1-877-627-9408 and choose a ribbon that’s right for you!

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