Archive for the Custom Ribbon Category

Custom Logo Ribbons – Perception & Presentation Is Everything

Wednesday, August 16th, 2017 | Permalink

Custom logo ribbons can add a hint of decorative flair to everything they touch.

Check out how one of our clients made it big with custom logo ribbons.

Let us tell you a story. A couple of year back, we were approached by a local business. Let’s call them the Jays. The family had just begun selling freshly baked goodies and wanted to make their place in the market. They wanted people to know about their business, but the problem was that there were already two bakery stores serving the small local community.

Hevea Custom Ribbon on Cookies

These stores had been around for a while, and people headed straight to either one of them to buy fresh-out-of-the-oven cookies, bread, bagels, croissants, and other delicacies they sold. Now, with two bakeries already operational in the vicinity, why would people choose to buy baked items from a newly started home-based business?

Unless this business made people notice them. Well, that’s exactly why this family had shown up at Thirty Seven West. They had a plan. They wanted ribbons. Not just any ribbons, but custom printed ribbons.

So, the Jays placed their orders. Bulk quantity of customized ribbons in three different colors – with each set of ribbons personalized with special text and the business logo. We, at Thirty Seven West already knew that this business was only just starting. It was also understood that they wanted to aggressively promote their start-up to kick-start their operations.

Anyway, let’s get back to the story. Once the orders were placed, we lived up to our commitment to design, print, and deliver the custom logo ribbons to the family on time. After that, we didn’t hear from or about them until 5 weeks passed.

Ribbons personalized with special text and the business logo

I was standing in line to get a latté from my favorite coffee shop. That’s when I overheard the women behind me discussing the cupcakes from Jays one of them had ordered for her daughter’s birthday. I was further surprised to hear that they would be ordering more baked goodies from the business in the future.

My curiosity was piqued. I wanted to know more. Luckily for me, the Jays came in with their next order for custom printed ribbons. That’s when I found out what they’ve been up to. Apparently, the business used the custom logo ribbons to create the perception of “homeliness” for their goods through thoughtfully packaged and presented baked goods that carried messages like “baked with love, by Jays”.

I found out that they sent out free samples of their products everywhere – to the neighbors, the store owners, the schools, and anywhere else they could think of – with their contact details. They’d even brought me a gorgeous white box with pink polka dots on it, with cookies inside. The finishing touch was a light pink custom printed ribbon that said: “goodies from the Jays!”

Personalized Printed Ribbon Wrapped on Candy Boxes

Custom logo ribbons actually work! This family took their little known home-based bakery and made it into a recognized freshly baked goods brand with selectively designed ribbons. They capitalized on the power of perception and presentation to win people over. They added that personalized and homely-feel element to their baked goods, making everyone see their product as a reflection of the love and care one receives at home.

Today, this local business is a household name in the community. Yes, the other two bakeries are still operational, but this family-owned business is definitely winning at popularity.

You could have that too – just place bulk orders for custom logo ribbons for your business today!

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Custom Ribbons – The New Trend in Luxury Store Branding and Image

Friday, August 4th, 2017 | Permalink

Custom ribbons are the latest trend in luxury store branding. Find out why this trend is so popular among businesses these days.

When it comes to creating a luxury brand image, companies usually end up spending hundreds of thousands of dollars on it. With a luxury strategy, you aim to create top brand value for a very specific clientele. Luxury brands are all about prestige – businesses leverage various elements of singularity. Every one of us, at some point or another, come across products that boast “limited edition”, “handmade”, “heritage”, and even expert craftsmanship to emphasize their exclusivity.

Luxury store branding allows businesses to promote their brand as the preferred shopping destination for a selective market niche amidst the prevailing market competition. There are various trends and ways businesses seek to achieve that – it could be through:

Superior quality
Premium products
Legacy
Exclusivity
Value
Specialty
Price

Regardless of which element you wish to capitalize on, a greater part of promoting a luxury image of your brand is connected to the way you package your products. When you’re targeting a prestigious clientele, you need to go the extra mile to provide great value for money in every aspect – and that includes packaging too.

Printed Custom Ribbons with Company Logo

The New Trend

Where previously businesses spent a fortune on ensuring their product packaging is luxurious enough, the world today, is moving towards newer trends. These trends are affordable yet sophisticated enough to enhance brand image and value.

Believe it or not – custom ribbons are winning over companies that are looking for reasonable and top quality means of adding a sophisticated and exclusive look to the packaging of their products. Here’s why:

They’re Customizable

Probably the best thing about custom ribbons is that they can be customized any way you want. Whether you’re looking for ribbons with your signature company design on them (sort of like the Burberry check or the Luis Vuitton design) or want custom ribbons with the company logo on them – you get to choose it all.

Pick your colors, materials, designs, and even the ribbon size that will personalize your product packaging and add a finishing touch to it, while still keeping the product – stylish, high-end, and exclusive.

Ferrara Candy Company Custom Logo Ribbon

They’re Elegant

Presentation is everything – especially if you’re marketing your brand and products to an exclusive market. Impressions are made at first look. When people come to buy your products they expect a premium look and quality for the premium prices they will be paying. Custom ribbons can upgrade even the simplest looking packaging to one that is elegant and luxurious.

Plus, it could cost less than what you’d otherwise spend on exclusive packaging to promote your brand image. Buy custom ribbons in bulk to reduce your costs further, while still making an influential market statement.

They’re Versatile

Another interesting thing that makes custom ribbons so popular in luxury store branding is the fact that they’re versatile. You can use these ribbons absolutely anywhere at all – it doesn’t have to be restricted to product packaging. These ribbons could be used as an effective marketing tool to promote your brand image as part of corporate gifts and giveaways.

There are a myriad of ways you can utilize custom printed ribbons to promote your business. Whether you’re aiming to capture the high-end market or just looking to bring some personality to your products – the right custom printed ribbons can work wonders either way!

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Custom Ribbon – How Much Do I Buy?

Thursday, August 3rd, 2017 | Permalink

Homemade Jam Jars with Personalized Custom Ribbon

Not sure how much of custom ribbon should you buy?

This post can help you decide how much custom ribbon to order for your needs!

Are you a business looking for the perfect way to package and present corporate gifts and giveaways; or may be a home-based start-up selling delicious home-made jams and marmalades thinking of the best way to package your product?

You could even be a crafter in search of a new creative edge that makes your crafts standout. We’ve got a fantastic solution to all your dilemmas – custom ribbon. Trust us when we say that custom printed ribbons could be just what you need to upgrade and beautify the look of your products. Custom ribbons may seem simple, but when used right, they can make absolutely anything appear high-end, sophisticated, and pleasing to the eye!

Ribbons are a multi-purpose, inexpensive accessory that can be used to add a decorative flair to anything at all. Plus, when you get them customized with text, design, or logos – they become an element of personalization that allows you to capitalize on the presentation of your products and the perception they create for your target customers.

Personalized Printed Ribbon for your Business

There are countless ways businesses use custom ribbon to enhance the look of something. Trouble arises when they have to decide on how much ribbon they need to buy. How much of it would be too much or too less? And what amount would be just right?

These questions are subjective. The right answer to them depends on several different things. If you’re concerned about what amount of custom ribbon would be just right for your business – consider the following:

The Purpose

The purpose for custom ribbons will vary from one business to another. If you’re a corporate entity that wants to distribute holiday gifts to its employees and business associates, you may have to consider the number of employees and associates you have and how much ribbon you would require for each gift wrap. Once you have that, you can simply determine the amount of ribbon you need to order.

The Frequency

Okay so, corporate gifts over the holidays or a special occasion might be a once-in-a-year thing, but when you’re selling home-made jams – it’s a recurring process. You will obviously need to order more quantity of ribbon for a jam business than you would need for corporate gifts. Track down how frequently you need the custom ribbon and order them accordingly.

The Safety Net

Custom Printed Logo Ribbon

Better safe than sorry. Imagine you are in the middle of packaging an order for 200 jam bottles to be shipped the next day and you run out of the custom ribbon you ordered. Even after calculating how much ribbon would be required, you run short of it because of wastage, miscalculation – or any other reason, for that matter. Always, always order more than you need!

The Variety

For some businesses, like that of a crafter, one may need to order several different types and designs of ribbons. This could be tricky, because you may need more of one ribbon and less of the other. However, since ribbons are versatile craft elements, there is no harm in getting a variety of them in bulk and using them overtime in different ways.

It is always feasible to order custom ribbons in bulk – having excess ribbon is better than running out of it in the middle of the project. It’s cost effective and saves you considerable time – and we’re all familiar with the fact that successful businesses are ones that make the most of their time and aim for greater cost efficiency.

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Corporate Gift Wrap: How to Use the Logo Ribbons for It

Friday, July 28th, 2017 | Permalink

Check out these fantastic ways to use custom logo ribbons for corporate gift wrap.

Amazon on JetBlue Multi Color Logo Ribbon for Corporate Gifts

Corporate gifts and giveaways are quickly becoming a widely practiced trend within companies. Whether it’s for the purpose of marketing and brand promotion, or to mark the celebration of a milestone – corporate gifts and giveaways are a fantastic way to accomplish them.

Companies nowadays set aside pre-determined budgets for gifts and giveaways. When you’re spending a good chunk of money on ensuring that the corporate gifts you distribute are top notch in terms of value and quality – it only pays to go the extra mile with their presentation.

Corporate gift wrap may not seem to be a matter worth prioritizing, but trust us when we say that it can make the simplest of items look uber classy.

This obviously doesn’t mean that you have to splurge a fortune on it – a sophisticated look can be achieved by simply using custom logo ribbons!

Here’s how you can use Custom Logo Ribbon for Corporate Gift Wrap:

For a Chic Look

There are times when you want the corporate gifts to appear classy and reflect the sophistication of your brand. To achieve a look like that for your corporate gifts, we suggest you stick to a gift box or gift wrap in one solid color. It could be a color picked out from the palette of your brand logo or something in neutral (black, white, gray) hues or earthy (browns and beiges) tones to set the base. To add magic to the simplicity and grace of solid hues, get yourself the perfect custom logo ribbons.

To create a sophisticated look, you could simply wrap the logo ribbon around your gift boxes and tie them up into a neat bow on the top. Choose ribbon colors that work in a good contrast with the base color of your gift box and/or gift wrap. This will make it stand out!

For a Fun Look

AdAction Custom Logo Ribbon on Cake Pop

You may not want to be sophisticated with your corporate gifts all the time. Sometimes, like when you’re celebrating – the gifts need to depict the festive mood. We’re all in for corporate gift wrap that goes a little overboard when it comes to celebrations. It could be your company completing a decade in the industry or sharing the holiday spirit.

To get the celebration mood rolling, there is no restriction to the colors or fanciness you want to add. You could choose a cheerful patterned gift wrap or one that is plain and work your way around the decorative element using the customized logo ribbons. Create pom-pom bows or others that you think might fit the gift wrap or gift box better.

Alternatively, you could even create personalized gift wraps using plain gift paper and lining it with logo ribbon stripes. Wrap up your gifts in it and – voila!

Personalized Printed Ribbon Wrapped on Candy Boxes

For a Casual Look

Not everything or occasion is festive or formal. Sometimes, you want to give out corporate gifts just to make people feel important (and of course make them remember your brand). For times like these, you want to keep the whole thing casual, but also not boring. Whether you’re wrapping your corporate gifts in a clear plastic bag, a rattan pouch, or small gift bags, a logo ribbon on them will add the perfect finishing touch and promote your brand at the same time.

At Thirty Seven West, we design custom logo ribbons exactly the way you want us to. From the size and color combinations to the text and logos – count on us to deliver the perfect customized logo ribbons for your corporate gift wrap!

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Trade Shows: Using Custom Ribbons to Your Advantage

Tuesday, June 20th, 2017 | Permalink

Printed Custom Ribbons for Trade Shows

Trade shows present a great opportunity for businesses to come face to face with their target customers. Putting up a company booth on a local trade show allows you to directly communicate with existing and potential customers, learn about their expectations from the business, and obtain their valuable feedback on the products.

Trade shows are also great if you wish to create brand awareness. The presence of your business representatives at a local affair makes people know about your business, what it does, how it works, and the values it possesses. Believe it or not, all this is monumental for securing loyal clientele. So, basically what you’re looking at is a subtle form of business promotion – something that makes people remember the name of your business.

And this post will tell you how to achieve that with custom ribbons! Let’s begin.

Custom Printed Ribbons with Company Logo

The Backdrop

The backdrop for your booth should be fun and attractive. It should appeal to anyone who passes by the vendor exhibit, luring them to stop and see what you have to offer. Printed custom ribbons are a great way to add a pop of color to the otherwise dull backdrops and there are so many ways to do that! You can vertically attach ribbons to the backdrop. Pair custom logo ribbons with balloons and other décor to add a unique flair to your backdrops. You can even use these creative backdrops as a photo booth to attract visitors.

The Name Tags

Obviously, you’ll have each of your representatives wearing a name tag. Why not make them more interesting? Attaching customized ribbons to the name tags of your representatives at the trade show will definitely spice up the look of the traditional name tags – making them more catchy and attractive. It doesn’t necessarily have to be personalized logo ribbons, you can even choose plain text to be printed on or simple multi-colored ribbons for this purpose. The idea is to grab people’s attention!

The Gifts/Giveaways

Custom Logo ribbon with Company Logo for Trade Show Giveaway

A lot of businesses keep lucky draws and contests to bring the crowds to their booths. Others give free giveaways to the visitors who sign up for their newsletters or shop items worth a certain dollar amount. If you’re doing that too, get some printed custom ribbons to set your subtle marketing plan into motion. Use these ribbons to add a thoughtful touch to the gifts and giveaways. They will look great, they will make the visitors feel great, and they will make them remember your business too!

The Tables

While you’re at it, don’t forget the tables. Yes, the tops may be too crowded to think of ways to give the tables a visual uplift but you can always improvise with ribbons. Simply stick the customized ribbons alongside the table’s visible edges and let them work their magic. In addition to making your tables look more appealing to the visitors, these ribbons will feed their sub-conscience with your brand presence. They will create recognition without the need for you to spend a fortune on it.

How do you suggest businesses can make use of custom printed ribbons? Let us know about it!

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