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3 Ways to Establish Brand Recognition at a Corporate Event

January 4th, 2018 by Brandon | Permalink

Custom Logo Ribbon, Custom Ribbon, Multi color ribbon, Corporate ribbon with logo, company ribbon with logo

Custom Logo Ribbon with multi color print

Every brand tells a story.

Sometimes, it’s a story of hard work and perseverance. Other times, it’s a quirky little tale about being authentic and true to yourself.

The products may vary; the taglines may differ, but each story is told with the common aim to make a deep and profound impact.

As a start-up or a new business, raising brand awareness can be a real challenge. You’re competing against some of the biggest names in your industry, a small fish in a big pond—how can you possibly compete with a massive marketing budget?

Sometimes, small ideas can inspire big changes. Let’s take a look at 5 ways to wow audiences at a corporate event!

1. Master the Art of Storytelling

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Custom Logo Ribbon with Multi color print for corporate Gift wrap

 

Custom Logo Ribbon with Multi color print for corporate Gift wrap

The best stories aren’t always the ones with the fanciest illustrations. They’re the ones that leave a deep imprint on your imagination, simply because of the way they’re told.

Consider this an excellent metaphor for your brand, where you’re put to the test to narrate the story of a lifetime. Remember, people respond to sentiment. Communicate and connect on a deeper level by personalizing your brand.

2. Give Audiences an Incentive

What’s in it for me?

That’s a question nearly every member of your audience is bound to ask whenever you try to promote your brand.

This is a great opportunity for you to show people that you care. Extend your sentiments with specialty thank-you gifts that are not only unique, but effective in creating an emotional impact.

3. Pay Attention to the Details of the Gift

Ever leave a wedding with the sweetest, most thoughtful thank you gift?

amazon wrapped gift boxIt’s not just what they put into the goodie-bag or gift basket that wows you, it’s the amount of time they’ve spent on the details to make sure that it’s packed to perfection.

When you’re speaking at a corporate event, you’re not just representing your brand through a presentation or keynote speech. You’re representing it in the smallest details.

Corporate gifts are an excellent chance to go crazy with your creativity and convert stunning artwork into an extension of your brand.

 

 

Thirty Seven West is a leading manufacturer of printed personalized luxury satin ribbons, matte textured ribbons, specializing in full color and multi-color logo custom ribbons and PMS custom ribbon matching.

You know brands and we know art as it applies to ribbons and branding.

Let’s combine our passions to catapult your business to new and unprecedented heights!

We have experience with small to mid-sized companies and also serve some of the biggest companies in the world! Check out some of our products online and register now!

 

The Science of Colors in Custom Ribbon Branding

January 1st, 2018 by Brandon | Permalink

Custom Ribbon, company ribbon, company logo on ribbon, event ribbon

Custom Ribbon with Company logo

Black-and-white may be a standard color scheme for benchmark films in the motion picture industry. But in the modern-day world of cutting-edge cameras and high-resolution, color plays a pivotal role in heightening emotional pull, both on-screen and off.

One of the biggest companies to capitalize on this trend come from the advertising world—investing millions of dollars’ worth of research into navigating the spectrum to find the perfect hue and shade.

Seeing Red

Besides being an obvious emotional stimulant that influences consumer decision, colors also play a functional role in enhancing the aesthetic beauty of a commodity—thus giving it a competitive edge.

The desire to monopolize the most bankable shade has led many brands to fight expensive court battles over trademarked colors, as in the case of Louboutin’s red-soled stilettos.

The science of colors simply can’t be denied, which is why every aspect of your product should be compatible with the research—even small components like a ribbon.

Color Complexity

We all know that people respond to colors. Nowhere is this more obvious than during the festive holiday season, where primaries like green, red and white paint the colors of a shopper’s paradise. Have you noticed that when you saw/see an area decorated with jewel tones of rich blue, garnet red or cranberry, deep emerald green, or purples that the entire mood was different than the traditional red, green and snowy white?

Now, when it comes to selecting a color for a personalized logo ribbon for your gift or specialty item, you may consider sticking to simply one color, two colors, multi color print, or even a gradient print.

Here’s some insight into three most popular brand choices for ribbons:

Redpersonalized logo ribbon

Associated most prominently with emotional intensity, red is known for its strong provocation. Used commonly by brands in the food and beverage industry to arouse one’s appetite, it’s also a clever tool to boost sales and trigger impulse buying.

Yellow

Used most famously by McDonald’s and Denny’s, yellow is proven to be the color of cheerfulness (no wonder one of the brand’s mascots is a clown)!

Also known to be incredibly distracting with its attention-grabbing attributes, it’s no surprise that the two chains are effective in drawing in hungry passersby with their big ol’ signs as bright as the sun!

Blue

personalized customized ribbons

With companies like Facebook, AT&T, Salesforce, and Wal-Mart featuring blues in their brand identities, it’s easy to see why this color was selected. It has deep psychological associations with dependability, security and trustworthiness.

A calming, reassuring color that’s known to have a healing effect on the mind, blue also offers an infinite range of shades—one of which is trademarked  by Tiffany & Co.

Tiffany & Co. is certainly a company associated with depth, stability, love, loyalty, wisdom, and intelligence. When you buy from Tiffany, you buy with absolute confidence.

Picking personalized customized ribbons just got more interesting!

When it comes to color psychology, don’t take a gamble. Trust the tried-and-tested Custom Pantone Color Matching System and get your colors right with our multi step process to get your logo ribbon in YOUR company Pantone colors, not just from a basic list.

(Any time colors are mixed there is a potential variance of up to approximately 10%)!

For more advice on custom logo ribbons, head over to Thirty Seven West and order now!

 

PROTECT YOUR Fabric Scissors! – a ribbon that says Fabric Only!

December 21st, 2017 by admin | Permalink

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Your Fabric Scissors! PROTECT THEM with a ribbon that says No Paper! Fabric Only! For your sewing scissors and shears!

If you have ever cut fabric or ribbon, you know to follow that old famous advice:  “Measure twice, cut once!”  But only with with a really GOOD pair of fabric scissors! The most expensive ingredient in most home décor projects is your fabric, and you’ll end up wasting it if you don’t have good quality cutting tools. Don’t skimp on these important members of your sewing basket. It really is worth it to buy the very best you can afford. And to protect them, is such a simple lifetime investment!
Here in our office, we marked our “ribbon” fabric scissors with what:  A brightly colored piece of ribbon tied on the handle to indicate “Ribbon and Fabric Only” scissors.   Check this out for a wee bit of domestic humor and serious comments that helped me remember that I’m not the only one who needs to indicate “THE” pair of scissors to “Never use on paper – or Die” well, you know what I mean – in my scissor drawer!

Here are some quips or comments I enjoyed that confirmed my thoughts of this being a useful item for any crafter or sewer of fabrics….And NEEDING TO PROTECT THEIR FABRIC SCISSORS!

 I had to have a talk with the family about how important my shears are to me and why i bought kitchen scissors for all their other stuff.

Since then … I can guarantee their safety 🙂

the sewing tools are very important not to use for everyday stuff like paper and chicken.  Hey, these are not poultry shears…. 🙂

Hi, my kids NEVER touched sewing things, My son, when he grew up, bought me the greatest set of sissors from Snap ON Tools. I lOVE them If you want the best, get them from Snap ON tools. you won’t regret it. they come in a beautiful case, and have three sizes . Good Luck To Everyone. Thank you, guyie

I always put my shears and scissors back where they belong, so of course, everyone knew where to go for them when they needed to cut something. So, I machine embroidered a lovely sampler I framed and hung above where I keep my best cutting tools. It reads: Touch these scissors and die! I still remember my young son’s face as he came out of my sewing studio the day after I hung that sampler. He had a concerned look and said, “You’re just kidding, Mom, right?” I gave him my best stern look and said, “No!” As far as I know, that was the last time he went in there to use the ‘good’ scissors! 

I used to put a combination lock through the handles of my “good” scissors so that no one else could use them!

A combination lock? Oh Shana, how funny! My mom was like Carol, and used a stern look and dire warnings to keep us away from what we called her “fabric scissors”. I inherited those from her, and they are still sharp and useful–making me thankful that we paid attention.

i agree with regina! labelling the scissors is a very good idea! i just thought of it yesterday, after months of owning scissors and sewing machines! well, it’s never too late to start! 

I mark all my shears and scissors “FABRIC ONLY”! Everyone knows how crazy I get about people using my scissors and shears…

My children would probably tell you that they grew up with the threat of a long, painful death if they ever used my good shears to cut anything. Even my husband would look at me and say things like, it’s just this little tag or piece of paper or whatever. I can still hear the words, “Don’t you dare”, coming out of my mouth. Needless to say, nobody died and I still have my good pair of shears after all these years!

I did see my hubby reaching for them one time when I was at the computer.. and I yelled out “OH NO YOU DON’T” and he looked at me like I was out of my mind… I then quietly said to get one of the other pairs….Never my fabric scissors!

 

5 Christmas Decoration Ideas Featuring Custom Printed Ribbon

December 8th, 2017 by Brandon | Permalink

custom holiday ribbon

Think about how to make the most amazing decorations, ones with warmth and a message on custom printed ribbon.

Try warm metallics on cranberry red and tree green.  Custom printed ribbons can take your Christmas décor up a notch. Get it personalized with heartfelt messages and or a company logo, and you have got a Christmas or other holiday theme unlike any other!

Let’s see if these few décor ideas using customized ribbon can make your Christmas merrier!

Ribbon Garlands with Custom Printed Ribbon

Put aside the wreaths and the Christmas lights; it’s time for your custom printed ribbons to take their place on your mantels and window frames. A stunning textured matte holiday-themed personalized ribbon with metallic gold or silver will work perfectly.  The traditional satin is always just beautiful with a luxury quality double face satin ribbon so both sides gleam and reflect Christmas lights and candle glow.

Take a substantial length of ribbon and shape it into a Christmas garland, you can tie up the ribbon neatly into festive knots at intervals, and attach them securely using nails. Make sure to allow your ribbon to drape down a little between each nailed knot (about an inch below the hanging knot-tails). You can do this with one-colored ribbon, or combine two or more for a charming touch.

Ribbon Chair Covers spiffed up with your favorite holiday sentiment with Custom Printed Ribbon

Why leave the chairs looking drab and empty for a Christmas party, when everything else is decked out in greens and reds, or blue and gold, or green and gold, or pink and silver?  Whatever is your holiday color selection for this season.

Choose your ribbon according to the color theme, have it printed in complementing lettering, and just twist and twirl it around the chairs! You can be as creative as you like; tie up your customized ribbon into bows and knots, or use it as it is along the surfaces.

Next up: the tables…

Ribbon Table Décor

Whether you need ideas to make that Christmas meal more cheery, or add a festive touch to the foods table at a corporate Christmas party, you cannot go wrong with customized ribbons with your company logo. Using ribbons with a beautifully-printed “Merry Christmas”, Naughty or Nice?, No Coal for You!, Been Good Lately?, Santa, Stop here!,  No assembly required!, Don’t forget the milk & cookies!,

Batteries are included?, Deck the Halls, Just for you, Happy Hanukkah, Spin the Dreidle, Miracle of 8 nights, Festival of Lights, Happy New Year, Let it Snow!, Reindeer Land Here, to adorn the place settings and cutlery can incorporate the spirit of holiday in each aspect of a holiday party.

Custom Printed Ribbon for Amazon on jetBlue for Decorating a Christmas Tree

Christmas Hanukkah Tree for Amazon on Jet Blue with Custom Printed Ribbon with ornament for the employees!

Ribbon Chains

A more special touch-up to the conventional elementary school paper chains, festive ribbon chains using customized ribbon can really bring some merriment. Cut approximately 1 ½ inch-wide ribbon into 6 inch lengths. Loop the first piece to make a circle and secure it with a double-sided tape. Take another piece to loop it through the first circle, and tape it too.

Repeat till you have the desired length of chain, and hang it up wherever you want!

Just imagine!  A DIY party to make ribbon chains using messages on ribbons cut in to chain link lengths.  Put all your favorite one message on your chain or choose a selection of your favorite ones to create a really unique holiday reminder message ribbon for this year.  Start a collection and have a new one year after year after year.  Have an annual party like a tea party!  Start a tradition this year!

“Merry Christmas”, Naughty or Nice?, No Coal for You!, Been Good Lately?, Santa, Stop here!,  No assembly required!, Don’t forget the milk & cookies!,

Batteries are included?, Deck the Halls, Just for you, Happy Hanukkah, Spin the Dreidle, Miracle of 8 nights, Festival of Lights are some suggestions.

Use those same ribbons and join a couple together to make an ornament hanger rather than using metal hooks!

Ribbon Tree Twines

Deck out your Christmas tree…with ribbon! For a truly decadent affect, weave your ribbon in and out of through the branches. Make sure to loop your ribbon between the branches, tying a knot where needed, so that the twines stay put. A beautiful idea would be to match your ribbon’s color to your overall Christmas décor.

Tip: For an exceptionally pretty look, use a giant bow to create an intricate tree topper. Your tree is all wrapped up and looks amazing!

Need more ideas for customized ribbon décor? We provide personalized ribbons for every occasion! Whether it is a corporate or casual holiday gift you need to wrap, we will help you design a great ribbon for you!

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