Archive for January, 2018

How to Design the Best Style Custom Ribbon to Make Your Unique Statement

Monday, January 15th, 2018 | Permalink

unique custom ribbon

Do you prefer Pepsi or Coca Cola? Sprite or 7-Up?

Would it be totally wrong to suggest that these rival companies aren’t much different from one another? Or would the mere suggestion of a comparison enrage the brand-loyalist in you?

Besides a slight difference in ingredients and carbonation, we know that sodas are made pretty much the same way. In fact, studies have proven that even the most die-hard Coke and Pepsi fans can’t tell the difference between the two popular beverages.  Now, I beg to differ, however. :)  I’m an Atlanta native and grew up in Coca Cola town yet for years during lots of Yankee exposure, I loved Pepsi.  Go figure!  One of my favorite drinks is still a good ole Coke Float!  Pure bliss!  Yummmmm.  Especially with a Fountain Coke at Mickey D’s!

Ultimately, the real difference comes down to their marketing campaigns—each one applying strategies to reinforce their unique brand identity.

Is YOUR product authentic enough to compete against big sharks in the advertising sea?

Say Hello to Custom Ribbon Marketing

As an up and coming company, it may not have occured to you to use ribbons to distinguish your product in the market. But the fact of the matter is that a uniquely-designed custom logo ribbon can be incredibly effective in defining your brand.

An accessory already associated largely with festive occasions, customized ribbons are known to add a dash of individuality to your product. In addition, they’re used widely to enhance the aesthetic appeal of a commodity that is sold by several manufacturers in the same industry.  Make no mistake, the first impression of the quality of that ribbon will could be a defining moment in a buyer’s mind.

The bottom line: Big things may or may not come in small packages. Either way, you can bet they’ll have a ribbon on ‘em!

Designing Your Blueprint to Marketing Success

custom logo ribbonsIf you’re uncertain about wrapping specialty gifts in luxury satin ribbons with custom logos, consider the case of Louis Vuitton, Berkshire Hathaway and Covenant House Alaska Amazon on jetBlue—big companies that don’t need gimmicky strategies – this kind of makes it sound like the logo ribbon is a gimmicky strategy since those other names are already so well known to promote their name.  But, alas, they DO need to, don’t they?  Just look at buying habits during the Super Bowl and other major events.

And yet, all three resort to ribbon marketing in order to stay relevant and unique in their own industries! This just goes to show there’s more to ribbons than meets the eye!

So, how do you design one for YOUR product?

Experiment with a treasure trove of colors, hues, inks, artwork and finishes.

COLOR: multi-color or single color? Red, green, purple or blue? There’s a chockfull of ideas to try! Bank on seasonal trends, and place your trust in the Custom Pantone Color Matching System (PMS) – we’ve left this in some of the articles to have that as a keyword, but it doesn’t really fit here. Because the customer uses the PMS colors when creating their brand/logo. So they aren’t “trusting” it now when they are getting ribbon to help you make the right decision.  If your company has strict branding guidelines, your PMS colors are a big deal, make no mistake about it, then be sure to select a custom ribbon manufacturer who understands that this is a core piece of your marketing and has mastered the skill of matching your colors; one who spends time to make sure that your ribbon is as close as possible to your PMS colors and realizes that sometimes those companies who made other things for your company may have been slightly less detail oriented.:)

ARTWORK: A lot of companies don’t realize this, but transporting logos to ribbons can be rather complicated with limitations like width, texture and design.

On the other hand, cutting-edge technology has allowed brands to play with brilliant ideas on a small piece of fabric. This includes single color, multicolor, and gradient artwork and illustration to leave your imprint on an otherwise plain ribbon.

Add in here something about how we will work with them to get the ribbon that will best suite their logo and their style.

TEXTURE: We all know the difference between cotton and silk satin. There’s a time and place for both, and you wouldn’t make the mistake of wearing the wrong material fabric at the wrong event.

When it comes to customizing ribbons, the same principle applies. You have the option of luxury double-faced satin, single-faced satin, textured matte, grosgrain, cotton and more. Choose wisely, keeping in mind the artwork, and event, and the overall look you are going for.

Ultimately, ribbon marketing isn’t just a clever way to extend your brand personality and stand out of the competition! It’s also a bankable tool used by creative companies to make special occasions like Valentine’s, Halloween and Christmas funner this isn’t a word and more rewarding!

Think you might give it a whirl for upcoming events and holidays?

Jump on the personal branding bandwagon!  Let people know who YOU are in a fun, warm, memorable way with a cute or elegant bow or just a great knot!

Visit our online store and get inspired!

Need more inspiration?  Want to feel and see the quality?  Feel special about every marketing material or freebie you send or give out!  After all, isn’t a bow almost a smiley face?:)

Ask us for FREE samples!  Give us an idea what you are looking for and we will send samples for you to “just love”!

Cost-Effective Marketing Methods for New Small Businesses

Thursday, January 11th, 2018 | Permalink

marketing colors

Great marketing campaigns don’t always require a big budget.

If you’re the owner of a local start-up, or a small business that’s only been around for a year, you’re likely to bank on creativity and innovation to promote some of your biggest products.

This means taking advantage of personalized marketing tools—most of which are easy on the pocket, but incredibly effective in creating brand visibility.

So, before you blame a limited budget for a poor promotional strategy, check out some of these tried-and-tested tools and how they help small organizations reach their marketing milestones.

Social Media

There’s no denying the role of social media in modern-day marketing. With platforms like Facebook, Twitter and Instagram paving the way for viral videos and content, companies, big and small, can rely on a global virtual network that does the work for them.

The trick to online success, however, lies in crafting a smart social media strategy. Sure, these tools are free, but to make the most of them, you should to know how to use them.

Engage with viewers, update your page frequently, use hashtags, make cultural references to stay relevant, and create an air of mystery around upcoming launches/events with teaser videos and sneak-peek images.

Promo Events

If you’ve ever been to a concert—whether it’s a stadium-packed gig, or a small show at a jazz club—you’re likely to see an opening act.

As a small business, you intend to be the main act very soon; but in order to get there, you’ve got to start out opening shows.

This means speaking at events and partnering with other established companies. Not only is this an excellent way to introduce your brand directly to a niche market, but a cost-effective way of generating buzz around your products and services.

Custom Logo Ribbons

One of the biggest challenges faced by small businesses is creating an authentic brand identity that’s memorable and impactful.

Consider the case of a funny commercial that made you laugh, but couldn’t help you remember the name of the brand. Is it really worth applauding if it failed to create brand visibility?

Custom logo ribbons add a touch of authenticity to products and corporate gifts that boosts brand recall and sets you apart from the competition.

double and single face satin ribbons

Thirty Seven West offers luxury double and single face satin ribbons with custom logos and gradient artwork for a plethora of small to medium-sized designers and manufacturers. Our attention to detail, competitive pricing and premium quality has also garnered the attention of corporate giants like Louis Vuitton and Bisou Bisou.

Remember, there’s a ribbon for every occasion. Use the opportunity to put your business on the map! Call us at 1-877-627-9408 and let’s talk tags!

5 Ways to Stand Out in a Tradeshow Using Ribbons

Wednesday, January 10th, 2018 | Permalink

Ribbons in tradeshows

The only thing separating an established brand from an obscure one is lack of exposure.

As a budding entrepreneur, you’re up against some serious competition in a market that keeps getting bigger and better. With a limited window of time to prove your talent, you simply can’t say no to a rare opportunity to steal the spotlight!

Trade shows are an excellent case in point.

An exhibition featuring some of the most innovative names from a specific industry, it presents a unique opportunity for brands of all shapes and sizes to gather, attract customers, network, raise awareness, find investors and most importantly, promote their hottest products!

The Trade of Tradeshows

One of the great things about participating in a trade show—besides advertising your services—is representing your brand.

This means that you’re not just selling a product, you’re selling an experience. And this is only made possible with the help of small but effective marketing tools like custom logo ribbons.

Having a personal stall or booth at a tradeshow gives you a chance to personalize your brand and add some pizzazz to make your items stand out.

Here are 5 ways to make some marketing magic with ribbons:

1. Backdrop Details

So, you got yourself a fancy backdrop to add a creative flair to your booth.

Well, guess what?

So did everyone else!

Go one step ahead and add a pop of color to yours by embellishing your brand name with luxury satin logo ribbons, color-coordinated with your brand name and balloons. Not only will this act as a fantastic festive accessory to your trade show booth, but also reinforce your brand identity with full-color custom logo detail!

2. Custom Name Tags

What’s the best way to make a great first impression at a trade show?

Simple—grab ‘em at “hello”!

Personalized ribbon name-tags are a cool and subtle way to introduce yourself to passersby and start a friendly conversation. With everyone else donning badges and name-cards, your sweet, simple and high-quality ribbon tag will add a touch of authenticity to your brand identity!

3. Surprise Giveaways

custom ribbon

If you’re really serious about making a BIG impression, don’t hesitate to organize contests and distribute free giveaways.

But before you start handing out your best products as freebies, keep ‘em on display throughout and make sure they look their very best. Choose from a range of multi-color matte, satin or grosgrain ribbons and imprint creative personalized messages that go with the theme of the event!

4. Dream Display

So what if it’s your first tradeshow?

With your own personal booth, there’s no limit to what you can do to bring your brand to life!

This applies specifically to your display table, which demands every bit of attention and love. Plan ahead and design a dream display, adding colorful accessories and details with the help of ribbon-labels for different categories and products, or incorporate gradient artwork and let those ribbons hang sideways from the table.

5. Support a Cause

creative personalized messages on ribbon

As a business, one of your biggest assets is developing a strong sense of social responsibility. Custom ribbons go a long way in representing that side as you sport an appropriate ribbon to non-verbally support a cause that you wish to associate with your brand.

Maybe a certain amount of your profits go to a children’s charity. Maybe you’re offering eco-friendly products or promote recycling. Whatever your cause, a ribbon can help you get the word out without being preachy.

For more ideas and inspiration on ribbon marketing strategies, visit Thirty Seven West and buy in bulk for an upcoming tradeshow!

3 Ways to Establish Brand Recognition at a Corporate Event

Thursday, January 4th, 2018 | Permalink

gift box

Every brand tells a story.

Sometimes, it’s a story of hard work and perseverance. Other times, it’s a quirky little tale about being authentic and true to yourself.

The products may vary; the taglines may differ, but each story is told with the common aim to make a deep and profound impact.

As a start-up or a new business, raising brand awareness can be a real challenge. You’re competing against some of the biggest names in your industry, a small fish in a big pond—how can you possibly compete with a massive marketing budget?

Sometimes, small ideas can inspire big changes. Let’s take a look at 5 ways to wow audiences at a corporate event!

1. Master the Art of Storytelling

The best stories aren’t always the ones with the fanciest illustrations. They’re the ones that leave a deep imprint on your imagination, simply because of the way they’re told.

Consider this an excellent metaphor for your brand, where you’re put to the test to narrate the story of a lifetime. Remember, people respond to sentiment. Communicate and connect on a deeper level by personalizing your brand.

2. Give Audiences an Incentive

What’s in it for me?

That’s a question nearly every member of your audience is bound to ask whenever you try to promote your brand.

This is a great opportunity for you to show people that you care. Extend your sentiments with specialty thank-you gifts that are not only unique, but effective in creating an emotional impact.

3. Pay Attention to the Details of the Gift

Ever leave a wedding with the sweetest, most thoughtful thank you gift?

amazon wrapped gift boxIt’s not just what they put into the goodie-bag or gift basket that wows you, it’s the amount of time they’ve spent on the details to make sure that it’s packed to perfection.

When you’re speaking at a corporate event, you’re not just representing your brand through a presentation or keynote speech. You’re representing it in the smallest details.

Corporate gifts are an excellent chance to go crazy with your creativity and convert stunning artwork into an extension of your brand.


gift packaging

Thirty Seven West is a leading manufacturer of printed personalized luxury satin ribbons, matte textured ribbons, specializing in full color and multi-color logo custom ribbons and PMS custom ribbon matching.

You know brands and we know art as it applies to ribbons and branding.

Let’s combine our passions to catapult your business to new and unprecedented heights!

We have experience with small to mid-sized companies and also serve some of the biggest companies in the world! Check out some of our products online and register now!


The Science of Colors in Custom Ribbon Branding

Monday, January 1st, 2018 | Permalink

custom ribbon

Black-and-white may be a standard color scheme for benchmark films in the motion picture industry. But in the modern-day world of cutting-edge cameras and high-resolution, color plays a pivotal role in heightening emotional pull, both on-screen and off.

One of the biggest companies to capitalize on this trend come from the advertising world—investing millions of dollars’ worth of research into navigating the spectrum to find the perfect hue and shade.

Seeing Red

Besides being an obvious emotional stimulant that influences consumer decision, colors also play a functional role in enhancing the aesthetic beauty of a commodity—thus giving it a competitive edge.

The desire to monopolize the most bankable shade has led many brands to fight expensive court battles over trademarked colors, as in the case of Louboutin’s red-soled stilettos.

The science of colors simply can’t be denied, which is why every aspect of your product should be compatible with the research—even small components like a ribbon.

Color Complexity

We all know that people respond to colors. Nowhere is this more obvious than during the festive holiday season, where primaries like green, red and white paint the colors of a shopper’s paradise. Have you noticed that when you saw/see an area decorated with jewel tones of rich blue, garnet red or cranberry, deep emerald green, or purples that the entire mood was different than the traditional red, green and snowy white?

Now, when it comes to selecting a color for a personalized logo ribbon for your gift or specialty item, you may consider sticking to simply one color, two colors, multi color print, or even a gradient print.

Here’s some insight into three most popular brand choices for ribbons:

Redpersonalized logo ribbon

Associated most prominently with emotional intensity, red is known for its strong provocation. Used commonly by brands in the food and beverage industry to arouse one’s appetite, it’s also a clever tool to boost sales and trigger impulse buying.


Used most famously by McDonald’s and Denny’s, yellow is proven to be the color of cheerfulness (no wonder one of the brand’s mascots is a clown)!

Also known to be incredibly distracting with its attention-grabbing attributes, it’s no surprise that the two chains are effective in drawing in hungry passersby with their big ol’ signs as bright as the sun!


personalized customized ribbons

With companies like Facebook, AT&T, Salesforce, and Wal-Mart featuring blues in their brand identities, it’s easy to see why this color was selected. It has deep psychological associations with dependability, security and trustworthiness.

A calming, reassuring color that’s known to have a healing effect on the mind, blue also offers an infinite range of shades—one of which is trademarked  by Tiffany & Co.

Tiffany & Co. is certainly a company associated with depth, stability, love, loyalty, wisdom, and intelligence. When you buy from Tiffany, you buy with absolute confidence.

Picking personalized customized ribbons just got more interesting!

When it comes to color psychology, don’t take a gamble. Trust the tried-and-tested Custom Pantone Color Matching System and get your colors right with our multi step process to get your logo ribbon in YOUR company Pantone colors, not just from a basic list.

(Any time colors are mixed there is a potential variance of up to approximately 10%)!

For more advice on custom logo ribbons, head over to Thirty Seven West and order now!


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