Do you prefer Pepsi or Coca Cola? Sprite or 7-Up? Would it be totally wrong to suggest that these rival companies aren’t much different from one another? Or would the mere suggestion of a comparison enrage the brand-loyalist in you? Besides a slight difference in ingredients and carbonation, we know that sodas are made pretty …
Cost-Effective Marketing Methods for New Small Businesses
Great marketing campaigns don’t always require a big budget. If you’re the owner of a local start-up, or a small business that’s only been around for a year, you’re likely to bank on creativity and innovation to promote some of your biggest products. This means taking advantage of personalized marketing tools—most of which are easy on the …
5 Ways to Stand Out in a Tradeshow Using Ribbons
The only thing separating an established brand from an obscure one is lack of exposure. As a budding entrepreneur, you’re up against some serious competition in a market that keeps getting bigger and better. With a limited window of time to prove your talent, you simply can’t say no to a rare opportunity to steal …
3 Ways to Establish Brand Recognition at a Corporate Event
Every brand tells a story. Sometimes, it’s a story of hard work and perseverance. Other times, it’s a quirky little tale about being authentic and true to yourself. The products may vary; the taglines may differ, but each story is told with the common aim to make a deep and profound impact. As a start-up …
The Science of Colors in Custom Ribbon Branding
Black-and-white may be a standard color scheme for benchmark films in the motion picture industry. But in the modern-day world of cutting-edge cameras and high-resolution, color plays a pivotal role in heightening emotional pull, both on-screen and off. One of the biggest companies to capitalize on this trend come from the advertising world—investing millions of …